Data Driven Marketing

1 Day Data-Driven Digital Marketing Analytics

Your Definitive, Up-to-Date Guide to Marketing Metrics—Choosing Them, Implementing Them, Applying Them! This course is designed to meet the growing demands of Marketing professionals and Executives across Asia to take advantage of ever-increasing data availability to optimize their digital marketing strategy. Using a systematic approach, learners will discover how to apply Marketing Data Mining effectively to maximize profit exponentially. They will also learn to collect and mine their customers’ databases using simple but highly effective techniques and simple tools available to unlock the “full value” and potential customers. Business analytics tools and the different types of analytics will be introduced to allow learners to gain accurate insights that are essential for businesses.

Online LIVE via Zoom
1 Day
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About the bootcamp

GROWING IMPORTANCE OF DATA DRIVEN MARKETING

Data-driven marketing is the strategy of using customer information for optimal and targeted media buying and creative messaging. It is one of the most transformational changes in digital advertising that has every occurred. Some of the benefits of data driven marketing include efficient media buying, targeting the right consumers, and messaging audiences with relevant messages.

1 DAY DATA DRIVEN DIGITAL MARKETING ANALYTICS

This course is designed to meet the growing demands of Marketing professionals and Executives across Asia to take advantage of ever-increasing data availability to optimize their digital marketing strategy. Using a systematic approach, leaners will discover how to apply Marketing Data Mining effectively to maximize profit exponentially. They will also learn to collect and mine their customers’ databases using simple but highly effective techniques and simple tools available to unlock the “full value” and potential customers. Business analytics tools and the different types of analytics will be introduced to allow learners to gain accurate insights that are essential for businesses.

WHO WILL BENEFIT?

• Marketing Professionals, PR and Media Executives

• Entrepreneurs and Solopreneurs

TESTIMONIAL

We developed a great partnership with Vatsa and StandOut. their dedication to our website is evident in all aspect of the site. We deeply appreciate their attention to details and creative approach to bringing our new exhibits to life online.”

- Carrie Johnson, Director, PAIA Consulting

“We successfully implemented a hyperlocal strategy for our business. All thanks to Vatsa and the standout Team – a young and dynamic, result oriented team!”

- Vaibhav, Director, Flipkart

HOW WILL THIS COURSE ENHANCE YOUR WORK PERFORMANCE

This course is designed to equip you with the skills set to be a Data Driven Digital Marketing Professionals.  Upon completion of this course, you will learn:

• The key metrics to evaluate your marketing performance

• Use data to improve the efficiency and effectiveness in planning your digital acquisition marketing forecast and performance

• Use data to determine the value of your customers

• Leverage your marketing spend and improve ROI

COURSE DETAILS

• Course Title: Data Driven Digital Marketing Analytics

• Date: 30th April (Friday)

• Time: 9.00am to 5.00pm

• Delivery Mode: Online via Zoom

COURSE PLAN

Chapter - Details

1 - Introduction on the digital marketing in both B2B and B2C contexts.

2 - SEO & Off-Page SEO & Link Building

3 - Social Media Marketing

4 - Email Marketing

5 - Analytics & Performance Marketing

LEARNING OUTCOMES

This 1 day workshop aims to equip you with the skills to accurately quantify the performance of all your marketing investment and increase marketing ROI

·       Measure promotions, advertising, distribution, customer perceptions, competitor power, margins, pricing, product portfolios, salesforces, and more

·       Apply web, online, social, and mobile metrics more effectively

·       Build models to optimize planning and decision-making

·       Attribute purchase decisions when multiple channels interact

·       Understand the links between search and distribution,

·       Evaluate marketing’s impact on a publicly traded firm’s financial objectives