Data Driven Marketing

Executive Certification in Data Driven Marketing - Master SEO, SMM, Analytics & Beyond

STANDOUT's Executive Certificate in Data Driven Digital Analytics is designed to meet the growing demands of Top Executives across Asia. Data, artificial intelligence and automation have transformed customer behavior and disrupted the market. Be equipped with the latest marketing trends and strategies for building customer loyalty and expanding market growth. Master Digital Marketing Strategy including SEM, SEO, Social Media and beyond using a systematic approach. Make an immediate impact in your organization with a unified and coherent crosschannel strategy that embrace new digital marketing platforms.

Online LIVE via ZOOM
16 Hours / 2 Weeks
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About the bootcamp

▶️ WHAT WILL I LEARN?

☑️ DATA DRIVEN MARKETING (DDM)

Learn how to Identify organic tactics for ranking higher in search results.

  • How to rank your website on Google through high quality content and keywords
  • How to grow your organic search traffic across your digital content through onsite and offsite opportunities

 

☑️ SOCIAL MEDIA MARKETING (SMM)

Gain clarity into who your audience is and what platform resonates with them most  

  • Learn how to create highly effective conversion funnels to turn traffics into sales
  • How to use existing customers behavioral insights to drive lookalike & re-targeting campaigns

 

☑️ SEO & CONTENT MARKETING STRATEGY (CMS)

Learn how to Identify organic tactics for ranking higher in search results

  • How to rank your website on Google through high quality content and keywords
  • How to grow your organic search traffic across your digital content through onsite and offsite opportunities.

 

☑️ PERFORMANCE DRIVEN ANALYTICS (PDA)

Learn the critical features and functions of Marketing Analytics

  • How to extract valuable Audience, Acquisition and Conversion insights through Google Analytics.
  • How to measure and optimize your digital marketing performance across different channels to achieve maximum return onadvertising spend (ROAS)

▶️ KEY TAKEAWAYS!

  • Integrate new strategies and tactics with traditional marketing practices aimed to reach new customers
  • Build customer loyalty and advocates, retain customers and improve overall profitability
  • Have an in-depth understanding of the methods, theories,concepts or ideas at the forefront of knowledge pertaining to digital marketing
  • Build effective online marketing strategies for customer acquisition, conversion and retention
  • Design effective marketing strategies that is aligned with business objectives
  • Confidently lead and execute digital innovation initiatives such as social media, video innovations, location-based services and mobile to marketing campaigns

  • Integrate marketing, advertising, sales and logistics across physical and digital channels
  • Collect, analyze, and interpret digital marketing data to inform decision making
  • Have a comprehensive understanding of the strategic applications of digital marketing
  • Make use of the very latest digital tools and practices available
  • Plan, create and deliver the marketing strategy that truly exploits the digital channels your customers have adopted