Hyperlocal marketing is the process of targeting prospective customers in a highly specific, geographically restricted area, sometimes just a few blocks or streets, often with the intention of targeting people conducting “near me” searches on their mobile device. If you’ve ever found yourself looking for a very specific type of business when you’re out and about, you’ve probably already conducted a hyperlocal search. In this one-day course, you will learn what hyperlocal marketing is, how it works, how it’s used and how to create hyperlocal ads.