Your Definitive, Up-to-Date Guide to Marketing Metrics—Choosing Them, Implementing Them, Applying Them! This course is designed to meet the growing demands of Marketing professionals and Executives across Asia to take advantage of ever-increasing data availability to optimize their digital marketing strategy. Using a systematic approach, learners will discover how to apply Marketing Data Mining effectively to maximize profit exponentially. They will also learn to collect and mine their customers’ databases using simple but highly effective techniques and simple tools available to unlock the “full value” and potential customers. Business analytics tools and the different types of analytics will be introduced to allow learners to gain accurate insights that are essential for businesses.

STANDOUT's Executive Certificate in Data Driven Digital Analytics is designed to meet the growing demands of Top Executives across Asia. Data, artificial intelligence and automation have transformed customer behavior and disrupted the market. Be equipped with the latest marketing trends and strategies for building customer loyalty and expanding market growth. Master Digital Marketing Strategy including SEM, SEO, Social Media and beyond using a systematic approach. Make an immediate impact in your organization with a unified and coherent crosschannel strategy that embrace new digital marketing platforms.