Digital Marketing

5 Highly Profitable Digital Marketing Trends 2022 (Can't Miss These!)

Check out these most profitable digital marketing trends 2022 that are expected to skyrocket. Leverage these trends and incorporate them into your business to take your online presence to the next level.

The marketing industry is changing constantly. Digital marketing is one of the fastest-growing and changing types of marketing and it's not going anywhere anytime soon. 

They're always evolving, with innovations in what you can do to make your online presence a unique one to your customers. 

Using digital marketing, you can find new customers by targeting specific markets. You can customize your marketing strategy to meet your customers' needs by integrating digital marketing, which enables you to reach out to even more prospective customers.

Here are the trends in digital marketing that we expect to see this year that have the potential to change the future of marketing. 

Video Marketing 

With the advent of 5G, there are better data plans for streaming video on mobile devices. Especially with the “mobile-first” movement which is here for a few years already, video streaming will be so much easier to connect with your target audience.

People are loving video content more and more, with the advent of TikTok videos, Instagram reels, and YouTube shorts. 

Video marketing has been maturing and growing very quickly for a few years now, so it would be odd if this is not one of the biggest trends of 2022.

Video content is so widespread on the web nowadays, it would be a wise decision to consider it a part of your digital strategy.

Influencer Marketing

Influencer marketing skyrocketed in the last few years and will continue to do so in the upcoming years as well. 

In 2022 it is estimated that there will be a rise of influencers and you can put this to your advantage to innovate in digital marketing. You can use as many social media channels as you like, such as Instagram, TikTok, and YouTube. Try and test various content formats and select the ones that work best for you.

To successfully leverage the power of influencers to turn your audience into potential customers, you must be selective. Start by researching each influencer thoroughly and see if their following is a good match for your product or service. There are lots of tools that can help you in this process.

digital marketing trends 2022

User Sentiment Analysis

Sentiment analysis is the process of analyzing online pieces to determine peoples’ tones and the emotions they evoke.

It helps in identifying the user’s attitude towards a certain topic. Sentiment analysis is important because it can help you understand the emotions and attitudes of people surrounding a topic. This information could be useful in all areas of business and research.

It also saves time and effort by automating the sentiment extraction process. Sentiment datasets are collected, analyzed, and the results are checked by various algorithms.

Text analytics and opinion mining are incredibly versatile. They can be used in any research field, ranging from marketing to politics. The scope is endless.

The internet is one of the best places for customers to talk about brands they like or dislike or products and services they have used. It helps them share their experiences and recommendations.

Technology has come so far that, there are tools that can now correctly recognize the tone in which customers are talking. For example, if they are being sarcastic or ironic and segment the statements accordingly.

Will Loyalty Programs Exist in 2022?

Gone will be the days when people prefer only loyalty programs. These will evolve into membership programs that are in demand. 

People want to feel like they belong and be a part of something. To cater to this human nature, the membership programs will come into effect. The idea of having to sign up for a loyalty program doesn’t appeal to everyone.

Loyalty points are often perceived as being just rewards. Even though it offers value to the consumers, it is not a motivating differentiator on its own.

Various brands are converting their loyalty program into membership programs. They will embrace the membership model and offer perks, like free shipping and exclusive access to products, for those who register. This will improve the relationship between the brands and their consumers and nurture a long-term relationship.

Personalizing Your Message

People share a lot of data online and they seek tailored content in return. When it comes to digital marketing, you can't neglect this strategy.

You want to ensure that you deliver the right content at the right time. That’s why it's important to tailor and optimize your digital marketing message to each target audience segment and share it at the right moment.

You are in luck! Because you can prepare tailored messages in advance and tailor them to your audience. It's relatively easy and many marketing tools provide this functionality, such as HubSpot, Google optimize, Mailchimp, Google ads, etc.

With advanced tools, you can segment your subscribers into different categories. For example, you can use advanced tools to create different subscription pop-ups according to the phone, browser, operating system, and other features. That way you can reach out to your subscribers in a more personalized manner.

Try to analyze your target audience and create personas who are most likely to be interested in your product. You will be able to skyrocket your CTR, that is the click-through rate when you create ad sets based on the tastes and preferences of your created personas.

For example, if you’re selling a food supplement and want to leverage social media ads, don’t just only target the people who are trying to lose weight; target everyone who is looking for ways to improve their health and fitness.

That's the end of our blog on 5 highly profitable digital marketing trends in 2022! Try to use a few strategies yourself and see how it works wonders for your business. Looking for helps to expand your eCommerce Business? Check out these shocking deals before they are gone:

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Alice Lieu
Alice Lieu

Digital Marketing Manager @ STANDOUT

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