Growth Hacking

7 Powerful Growth Hacking Secrets For Your Small Business

Through these growth hacking techniques, you can disrupt your marketing efforts and reach your goals much faster. Not only will you be able to attract customers for your business but also retain them through growth hacking.

As a small business owner, it is important to have a strong marketing strategy in place that will help you grow your company. With all the different marketing strategies out there, it can be hard to know which one to pick for your business. But don't worry, by using a mix of new strategies, you can attract more customers and expand your target audience.

Let’s get started.

1. Facebook Advertising

Almost two million small to medium-sized businesses advertise on Facebook. Facebook advertising is an affordable way to reach people with different interests. They have approximately 1.93 billion daily active users. It's an easy and inexpensive way to get your message in front of millions of potential customers.

Facebook ads are easy to create if you have the right targeting ready. If you want your ads to bring in a higher reach, it's important that you select the right headline, write a compelling copy, upload one image and link to your landing page.

Another benefit of using a tool like this is that you can test multiple ad sets, allowing you to identify a winning strategy and achieve profitability. All it takes is some time and effort from you.

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2. Earned media and PR

A credible third party backing you up can prove to be a huge benefit for your business. When these people promote your brand and shower praises, people will trust you more and chances are that they'll end up reaching more people too!

Influencers and bloggers can broadly define this category, as they share information about your company with their followers. Promoting your products to these types of people can lead to an exponential growth in reach.

digital marketing growth hacking - STANDOUT DIGITAL

3. Search Engine Optimization (SEO)

When it comes to traffic, organic search often accounts for the majority of leads. That's why getting your website ready for SEO is essential if you want to attract and convert these leads. With strategic SEO, you can introduce your company to leads that are in urgent need of products like yours.

Making your web content more visible on search engines can help you position your company as a go-to place where customers will find the solution to their problems.

4. Partner marketing

If you have a similar target customer to another company, then partnering up is a great way for your brands to increase their reach and build marketing abilities together.

Closely related or complementary products and services can be a great place to start when you’re trying to build a new customer base. By bundling offerings, sharing email lists, co-branding programs, exchanging blogs, ads or sponsorships, you will be able to create a win-win situation that will benefit both the companies.

5. Leverage Google AdWords

Always remember to incorporate Google AdWords into your search engine optimization efforts so people will be more likely to find you. This allows for better exposure and leads to increased potential leads.

Google AdWords is a powerful marketing tool and can be expensive, but it has many benefits over other types of marketing. A business can increase its chances of being found by using Google AdWords.

Your business is only as popular as it is visible. If nobody can find you when they search on Google, chances are they won't be too interested in your products or services either. Among all the tools for visibility on Google, Google AdWords might be the easiest to get started with and provide a good return on investment.

6. Content marketing

growth hacking with content marketing - STANDOUT DIGITAL

Content marketing is the strategy of creating and distributing valuable, relevant, and consistent content in order to attract and retain an audience for your business. This strategy can help you get more visibility, more traffic, higher rankings on search engines, and a better conversion rate.

Content comes in many forms and they're all equally valuable. This includes images, videos, podcasts, and so many more channels through which information is consumed by the people.

Content marketing is generally more sustainable. Unlike paid advertising, you have to allocate a budget for content. The payoff for this investment tends to be more gradual and long-term, allowing a business to grow steadily over time.

7. Email marketing

One of the major advantages of email marketing is that it helps to personalize marketing efforts. An email list helps you to create a pool of people who are interested in your company or product. By analyzing and segmenting your email database, you can take a much more tailored approach to the content and offers you send to your list. Not only does this increase the probability of a successful conversion, but there's also no downside in terms of marketing.

That's all of our 7 powerful growth hacking secrets for small businesses. Which one is your favorite? Or better yet, if you are looking for helps to grow your business digitally, check out these shocking deals before they are gone:

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Alice Lieu
Alice Lieu

Digital Marketing Manager @ STANDOUT

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