If you are an entrepreneur and you don't use Instagram for your business yet, you must definitely start now.
Instagram is one of the hottest social media. There are more than 700 million users and 60% of them log in every day.
Instagram contents generally get more engagement than on any other social media platform. Make your brand visible on a new market!
Here are some tips to easily reach a lot of people and the ones that count for you.
Use them to get started with Instagram for Business in the best possible way and to turn your account into a sales machine! And if you are already on Instagram, you may find here some good pieces of advice.
First, as on any social network, you need to plan a strategy before posting in order to get the best results. To do so, you should first ask the right questions:
There is not only one good answer, there are many possibilities.
For instance, if you organize sport courses in a big city, you can either try to reach new people by emphasizing the effects on their bodies and health or you can choose to retain your customers by creating a community of active people.
If your business is in B-to-B, you can either have a very institutionnal position to look professional or be more de-contracted to differenciate from your competitors.
Once that your goals, your targets and your position are clear, you have to define which kind of content you will post on Instagram. Figure out what story you want to tell.
What do you want to show to the world about your business? If you are a retailer, you may post some pictures of your products.
Are you more in the service industry?
Show your employees while working to humanize your communication and stand out from your competitors.
You can also choose to post some quotes or stats to display your expertise.
Think about what you want and what you can post on Instagram to reach your goals.
To reach a lot of people and to create engagement on Instagram, pay attention to the quality of your pictures. They must be well centred, clean and sharp (A 800x800 pixels resolution is fine).
You don't have to be a Photoshop's master to get some good pictures to share! You can use a lot of tools. First, there is a ton of filters on Instagram that you can use to edit your photos.
Moreover, there are simple and free websites like VSCO Cam or Canva which allow you to work on your content, even if you are not a 5-years-graduated designer. Use colorful and dynamic pictures, show happy people, beautiful landscapes or funny pictures to reach your targets.
Moreover, keep in mind that you do not just share pictures on Instagram but also text. Pay specific attention to your descriptions to get more engagement from your followers. They have to be attractive, thus promote engagement. Feel free to ask questions to your audience.
What is a hashtag ? Put simply, it is a filter that Instagram uses to sort the content. Don't forget to use them in your posts. Use the best ones to increase your chances to be seen!
Do not use too many hashtags on your posts. Instagram do not like spam so if you put tons of hashags on every post you will not be shown. The optimal number is between 9 and 11 hashtags per post.
Moreover, try to use the hashtags which are the most relevant with your content. It will allow you to reach the people who are susceptible to be interested in your posts. For instance, if you use #meat while you are only selling fruits and vegetables, you will obviously miss your target.
Also, do not only choose the « biggest » hashtags. In fact, when you're typing one, Instagram suggests you the most used hashtags starting with the same letters. One could think that it is a good thing to use them in order to be shown to a lot of people.
However, if you use only those words, you will be lost in the crowd. Here are the top 100 Hashtags on Instagram.
Hashtagify can help you to choose your hashtags. It is a simple tool which suggests hashtags related to your content. It also brings to you information like the last posts using a hashtag that you have selected or 100 influencing accounts using it regularly.
When should you post on Instagram? It is a very important question that you have to ask yourself if you want to improve your results.
Sharing one content everyday is good. You have to post as regularly as possible on every social media but do not forget that people are not on Instagram to be flooded with advertisment. To know the best hours to post, watch your statistics and test different hours.
When is the best time to post on Instagram? There is not one good answer. You may have already been told that one of the best moment is Friday at 6pm. Keep in mind that it is not necessarily true for you and your target. For instance, if you want to reach barmen, adapt your publishing time to them.So do not post neither on Friday at 6pm nor anyday at 10pm because a lot of them are working at this moment.
There are three types of accounts on Instagram : private, personal and business. If you want to be unseen, use the first one. If you want to increase your reach and use Instagram as a powerful tool to develop your business, use the third.
When you register on Instagram, you get a personal account by default. To upgrade your account, no money is needed. Go simply in the settings and switch to business profile. Then type your email adress, the link to your website and your phone number.
Because it will allow you to get a lot of useful statistics in order to optimise your posts. You will know how many people you reach weekly, the number of email and URL clicks and how many people viewed your profile.
You will also know who are your followers! How old are they? Are they mostly men or women ? Where do they live? When are they the most active on Instagram?
Data is the fuel of communication. Thanks to those stats, you can adapt your strategy on Instagram to easily reach your goals!
The Instagram algorithm does not only take into account your posts to judge whether you are interesting for other users or not. It also has a look at your engagement with what they share. You have to bring something to others if you want Instagram to show you to them.
You must interact with big Instagram accounts posting the same kind of things than you. Commenting posts from users followed by several tens of thousands of people will allow you to be seen from a lot of people at no cost. Furthermore, following them is an easy way to know the last trends.
How ? You can simply type a hashtag related to your business in the search bar. Then comment on the Top Posts. You can also use tools such as Iconoquare. It is a website that you can use to find influencers with a specific number of followers.
Iconosquare is a complete tool that also allows you to plan your posts and get a lot of statistics to improve your strategy on Instagram.
Do not only interact with Instagram users followed by thousands of people. Follow « small » accounts, like and comment on theirs posts. Some of them will follow you back and Instagram will show your pictures to more people.
Prefer users who post things related to your business content. You do not simply want to reach a lot of people, you also want to reach the right ones. For instance, if you provide improvisation courses, you can type the hashtag #theatre and interact with the newest posts.
Just do not forget that you cannot like more than 300 pictures and follow more than 160 accounts per hour.
You now have all the keys to launch effectively your business on Instagram.
In the next articles, we will talk more about ways to optimize and monetize your instagram account.
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