Social Media Marketing

Best 7 FREE Social Media Marketing Tools for 2022!

Social media marketing is a vital part of any marketing strategy. But, you can't do it all yourself! You need to find the right tools to simplify your workload.

Social media is incredibly popular around the world. There are more than 4 billion social media users and it's growing every single year. Marketing on social media can help you reach a broader audience, gain more recognition, find better customers, improve your business's brand authority and so much more.

Having a strategy that includes an active engagement with social media is crucial. Luckily, there are plenty of social media management tools on the market for you to try. 

Here are some great online tools which can help you improve your business. Whether it’s for social media, attracting traffic, or more, these will surely come in handy and save a lot of your time. 

1/ Later

Later is one of the best tools if you want to schedule, publish and grow on Instagram. It has been around since 2014 and has more than 4 million users worldwide.

Now, you can use Later’s tools for Facebook, Twitter, and Pinterest as well. Later’s free plan offers - one social set each for Facebook, Instagram, Twitter, Linkedin, TikTok; 10 posts per social profile and 1 user. On the free plan, you can also schedule 30 posts on each social profile and get access to basic analytics as well. 

Later has many pre-made templates. Using their hashtag research tool, you can find the right hashtags for your posts. It even tells you how well you're doing based on their analytics.

2/ Hootsuite

Hootsuite is a very useful social media marketing tool that helps businesses track their customer data, monitor engagement, and client sentiment. It’s vital to break down any preconceived assumptions that the client may have about their brand. 

Hootsuite does a good job of providing a lot of features in an easy and relatively lightweight UI for clients.

You can manage 2 social accounts, schedule up to 5 posts at a time, and allow 1 user for the free plan. If you decide to switch to the Professional plan, you will be able to manage up to 10 social accounts and schedule an unlimited amount of posts! Looking for helps to explode your social media presence? Check out these shocking deals before they are gone:


3/ Buffer

social media marketing tools list STANDOUT DIGITAL

An affordable alternative to Hootsuite is Buffer, which is a great choice if you want a platform that has multiple features including analytics, and scheduling.

With Buffer, you can easily publish to a variety of social networks such as Twitter, Facebook, LinkedIn, Pinterest, etc. 

You can schedule posts in advance, so they get shared at a time that suits your requirements and automate them based on your RSS feeds. It has its Chrome extension that allows you to share videos, links, or a page on the platform without having to open a new tab.

Buffer’s free plan lets you add 1 user, 3 social media accounts, and schedule 10 posts per social channel. It also provides basic publishing tools. 


4/ SocialOomph

It is a social media scheduling tool that allows you to post content at scheduled times based on your requirements on your favorite social networks. You can also bulk upload your blog posts from your computer with one click, saving you time and the usual aggravation.

This tool has a whole bunch of features, including one that lets you delete messages automatically after a preset period of time. 

The free version of SocialOomph allows you to connect 1 social profile, gives access to basic posting features, unlimited scheduled posts, and up to 3 posts per hour.

5/ TweetDeck

Are you looking for a tool to manage your Twitter accounts? Try TweetDeck. It's free and will allow you to easily manage your Twitter accounts from one place.

TweetDeck boasts of many features and it’s easy to use. You can also easily track conversations, find new people to follow, reach new audiences, keep track of messages and conversations. You can also easily discover what’s new and trending on Twitter. 

To use TweetDeck, all you have to do is create a Twitter account and log in to TweetDeck with the same account, that’s all. TweetDeck is completely free!

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6/ Planable

Planable is a social media collaboration tool that helps marketers work more efficiently for better results. This tool is set up, especially for marketers and offers a visual way of creating content, planning it, collaborating on it, reviewing, and refining.

It supports the majority of the social media platforms like Facebook, Twitter, Instagram, TikTok, LinkedIn, Youtube, and Google my business. 

Planable is primarily focused on collaboration and approval. With Planable, you can provide feedback to others on each draft, have conversations, and get approval. It also has features to help your team share ideas and schedule posts automatically.

Planable will allow you up to 50 posts and give you an unlimited experience of their platform and test all their features. 


7/ Canva

Nowadays, your social media posts must be visually appealing and have high-quality content. You can use Canva for this purpose. Canva is a go-to tool for every social media marketer. 

You can save a lot of time and effort by using Canva because they have stunning pre-made templates that you can use for your posts, without having to start from scratch. You can link your social media accounts and schedule your posts directly from Canva.

Its free version has numerous templates and design assets that you can leverage for your social media content.

Looking for helps to explode your social media presence? Check out these shocking deals before they are gone:


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Alice Lieu
Alice Lieu

Digital Marketing Manager @ STANDOUT

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