We can all agree that starting a business has countless attractive perks, from the freedom and satisfaction to the flexibility and fulfilment, but another part that comes with the package is the overwhelming sensation, followed by a series of questions, from “Where exactly to start?” to “How to promote?” and “How to attract customers?”.
Without proper answers and solutions, these questions quickly turn into problems and challenges.
Statistically, small businesses face a variety of problems throughout their initial few years of business. Some are more difficult to overcome than others, and according to the US Bureau of Labor Statistics, over 20% of small businesses fail within their first year. By the fifth year, half of them have failed, and by the tenth year, it’s up to 80%.
If you feel like your business is barely out of the red zone, here are the 5 most effective, low-cost small business tips for success that you MUST KNOW.
Take Advantage of Retargeting
Retargeting adds more points of contact for your product and, more broadly, your brand, boosting the possibility of conversion by familiarizing and warming up leads. However, it is essential to remember that retargeting is not solely about quantity but rather an emphasis on quality with quantity.
Facebook and Google are excellent platforms to retarget. Previous visitors to your website will see adverts for your company when visiting other websites on the internet, prompting them to return to you.
Here is how to retarget using Facebook:
1. Go to ad creation and start creating your dynamic ad. When you select your audience, choose to Retarget ads to people who interacted with your products on and off Facebook.
2.Choose a retargeting option: Viewed or Added to Cart But Not Purchased, Upsell Products, Cross-Sell Products, and Custom Combination
3. Enter the number of days where the action occurred for your retargeting option.
4. (Optional) Select Show Advanced Options to add a Custom Audience or Lookalike Audience to your targeting.
Additionally, Google retargeting allows you to strategically place your adverts in front of your audience when they explore Google or its partner websites, helping you to raise brand awareness or effectively reminding your target audience of a purchase. Using Google Ads will help get started with Google Targeting: https://support.google.com/google-ads/answer/2453998?hl=en
Content Marketing is Key to Grow
Content marketing is essential since it provides solutions to your audience’s inquiries. Hence, as a small business tip, use Content marketing to establish trust and connect with your existing customers while also generating prospects.
Customers nowadays expect high-quality, consistent content from their favourite brands. For example, blogging, video, podcasting, infographics, email and visual content. So make sure you spend the time and effort to craft content that is value-rich for your niche.
Here is a list of contents and their effects:
Blogs: Value-rich blog posts can generate more traffic to your site and convert visitors into customers. Practice SEO for your blogs, starting with researching high-volume/low-competition keywords that have the most potential for your business to generate organic traffic that can grow your customer base.
Video: As much as 40% of buyers on mobile device confirms video enhances their likelihood of purchasing. After seeing a movie, website visitors are 64% more likely to purchase on an online retail site. Companies that employ video generate their income at a 49% higher than those that do not.
Best platforms to make professional videos: Vimeo Final Cut Pro
Podcast: Joining the trend is always a powerful small business tip. By consistently publishing high-quality podcasts as a part of your content strategy, you will be able to gain the confidence of your audience and geometrically expand your following. With a substantial rise in audio content, don’t miss out on exploiting this wave to reach your prospects.
Best platforms to make podcasts: Podbean Buzz Sprout
Infographics: The compelling way they condense complex data and details for improved understanding is highly beneficial. According to studies, consumers are 80% more inclined to read information with colourful visuals, making infographics 30 times more likely to be read than plain text.
Best platforms to create eye-catching infographics: Canva – Piktochart
Email: Email marketing can deliver significant results for small businesses. Use email to connect with leads, nurture and convert them into paying customers. To succeed with email marketing, small businesses should focus on personalized messages instead of generic marketing blast to foster a genuine connection with customers.
Visual Content: Incorporating visual content can increase the amount of information your audience consumes and recalls. According to research, our brains perceive pictures faster, but they also retain and transfer considerably more information when presented visually. For instance, Pinterest is a fantastic place to share visual content and get millions of views. Learn how to apply Pinterest Marketing effectively.
The Power of Discounts and Free Merchandise
Let’s face it, everyone loves a good discount. Discount attracts a huge crowd. We have all seen how shops are filled up with customers on Black Friday. The rule is similar in digital marketing. While there aren’t customers lining up in shops, giving discounts on what you offer might be the right strategy to draw in many leads.
A small business tip that received proven success is giving complimentary items. A surprise complimentary gift works impressively in improving brand images, fostering connection, and have a high potential to convert one-time buyers to loyal customers.
However, as a small business, it also essential to stay within the limit of your budget and not go overboard with any discount or complimentary.
Get feedback from your Regular Customers to Improve
Another prominent small business tip is continuous performance monitoring combined with regular, effective feedback collecting.
This practice will guarantee to bring deeper insight to your audience’s demands and possible market potential as a young or small business. It is always a good strategy to pay attention to your customers’ feedback as amidst the fierce competition of digital marketing, the one that able to attract and retain customers win.
The goal is to generate as much positive feedback as possible, but that does not mean obsessing over every negative feedback because you simply cannot satisfy every individual.
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Show Off Social Proof & Testimonials!
Displaying social proof and testimonials on your website can persuade visitors who are on the fence to buy. People buy from businesses they trust; thus, social evidence demonstrates that you are a reputable brand in your field.
According to a survey done by BrightLocal, 84% of those asked trusted online reviews and testimonials as much as they would a personal referral. So make it simple for your customers: Display social proof and testimonials on your website.
Be Sure to add Call-to-Actions when Promoting through Social Media
A good call to action (CTA) can do wonders for your social media postings. From driving more traffic and leads to your business to increasing conversion rates and generating sales.
Effective calls to action are straightforward and simple to implement. They are available in several styles and could be used for lead generation, form submission, lead nurturing, or social sharing, among other things. Although not all CTAs will result in a purchase, they should always increase your site and product engagement.
Here are more practical tips for small businesses to drive more website traffic with CTAs:
– Begin your CTA with a powerful command verb.
– Give your viewers a cause to take the desired action.
– Make the Most of FOMO
– Use words that elicit emotion or excitement.
– Don’t be frightened to use your imagination.
– Be hilarious to make customers click on the link
There you have it! The 5 most effective, low-cost small business tips for success. Stop wasting your valuable time with ineffective and illogical strategies. Try these proven tactics and grow your business the right way without spending a fortune.
You don’t have to struggle as a small business; GROW rapidly with these 5 tips!
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