With over 2 billion monthly active Facebook users and a constantly shifting algorithm, Facebook marketing has quickly become one of the most essential tools in the modern marketer’s arsenal.
Many businesses have found success with brilliantly executed campaigns on this platform.
With that being said, keep in mind that trends do eventually change and what was effective one year might not be as successful the next. Therefore, stay aware of the ever-changing trends to thrive on social media.
To be successful now and in the future, you should gradually adopt newer strategies that are more suited for the present.
Facebook is ubiquitous; it's one of the first things we turn to in our social media feeds. Let's take a look at what trends will continue to be essential for Facebook marketers in 2022.
Use Stories Effectively
It's true that Snapchat was the pioneer who brought about the “Story” idea on the social media scene, and it has been a long time since Facebook and Instagram adopted this feature as well.
Facebook alone has 300 million daily active users who make use of the FB Story feature. This means it is a hotspot where advertisers can market their products effectively.
Facebook ads can create good engagement in stories. Stories are an effective way of sending people to your website. You can create engaging ad copies and even put your product link on stories that will direct the users to your website. Thus creating an effective funnel of interested users who can bring in conversions.
By placing ads on your stories you are decreasing the number of steps in the customer journey which is a great benefit for any business.
Make A/B Testing a Major Priority
To get the best out of your Facebook Ads, you should always measure your performance by A/B testing different variations. Your audience changes over time and so do their tastes and attitudes.
Also, let’s not forget the ever-changing algorithm. All the more reason to check what type of content is working for which audience type and at what time.
A good Facebook ads strategy is crucial for generating a great ROI in an era when business pages face difficulties with garnering the desired organic reach.
If you're managing multiple ads then things can get chaotic. Luckily, Facebook and Instagram have merged. This means that you can stay on top of everything by using Facebook's Ads Manager to keep track of the numbers that Facebook and Instagram are generating.
Incorporation of Personalized Ads
When it comes to effectiveness, businesses that have some form of personalization behind their advertising efforts will see a greater return on investment.
Personalization is all about understanding your audience. When you understand who they are, what triggers them, and their preferences, you can create much better content that will inspire them to take action.
It was also reported that 80% of customers said they're more likely to buy a product if they sense that the marketing is customized as per their needs.
If you can curate a range of products or services that matches the needs of the target audience and put it right on their feed when they’re searching for it through targeted ads, you’re already winning. This has the potential to convert a person into a customer.
So, many businesses are expected to incorporate this feature in their strategies this year. Looking for helps to run high-converting Facebook Ads? Check out these shocking deals before they are gone:
Journey mapping is a vital step if you want to understand your customers at a greater depth. It is a process for understanding the progression of the customer's experience. It allows you to understand their needs, motivations, and how to best meet them engagingly.
Facebook has an attribution tool that allows you to understand the journey of the customer that led to a purchase. This tool detects the touchpoints such as Facebook ads, landing pages, reviews, posts, etc., through which a customer was directed to your product that led to conversion. It provides a clear overview of the customer journey which helps to identify bottlenecks and the impact of changes in various channels.
So make sure to use this feature efficiently to strengthen your strategies.
Targeting People Through Life Events
One of the greatest features of Facebook Ads is that you can target people based on their current life events. This is a trend that you’ll be able to see a lot in 2022. People tend to share information about themselves all the time and as a marketer, you can use this to your advantage and market to them.
For example, consider you have a data set of people who have recently moved. So your target ads can show products to them which they need at the moment, like furniture, home furnishing products, etc.
But you have to keep your advertising tone as natural as possible and not come off as you’re trying to invade the customer’s privacy.
AI and Automation
It’s no surprise that we will see AI and automation in one of the major Facebook trends of 2022. Technology is progressing every day and you should also try and test various tools to understand how it works.
Facebook has invested a lot in Artificial Intelligence so that it can provide a seamless advertising experience to all the marketers using FB ads. It's worth testing various tools and their features on Facebook to see if they can enhance your ROI.
One of the important automation tools available to advertisers on Facebook is Automatic Placements. With the help of this feature, you don’t have to select the ad placements on apps like Instagram and messenger. Facebook will do that for you by pushing it to the right target audience, along with optimizing your cost. A few of the other automation tools are, dynamic format and ad creatives, campaign budget optimization, automatic language translation, etc.
Try and use the inbuilt features while setting up a Facebook ad and analyze the results to see how it impacts your Facebook ads strategies.
With this, we have come to the end of today’s blog. Hope you enjoyed Facebook Ads 2022 Trends, Updates and New Hacks for a killer growth strategies! Looking for helps to run high-converting Facebook Ads? Check out these shocking deals before they are gone: