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Hey there! Welcome to Quora Marketing, the ultimate Quora masterclass for online marketers and business owners.
Right now we’d like to congratulate you on your decision to take this opportunity to learn all about using this amazing internet platform to grow your business, as well as to thank you for choosing this course.
So let us take you by the hand so we can teach you all there is to know about using Quora to grow your online presence, reach potential clients for your business, and increase your sales!
Quora is a social media platform where users can interact by asking questions and providing answers to each other.
Quite simply, it is a “Question and Answer” website that is similar to a forum or board, but with more social features and a very large audience.
Quora is an open platform that allows people from all around the world to share their knowledge on any topic, niche, or industry. Quora was a small site with a small but unique user base when it launched in 2009.
It was mostly used by tech experts and other industry people. It grew more and more popular once word got out that it was being used by high-profile people, such as Facebook co-founder, Dustin Moskovitz, and today it is the largest “Q and A” site on the internet!
Quora is perhaps the simplest-to- use “question and answer” site you can find, and it works like an open ended yet very streamlined internet forum.
Anyone can join the site, and it just takes a few clicks to ask questions or give answers. When you join the site, you’ll be able to select or “follow” the topics that you are interested in.
Generally, people follow topics that they know about so they can help others with answers, as well as topics they’re curious about, so they can ask questions and get custom answers with the information they’re looking for.
You’ll notice that Quora is a social media platform when you start using the site because it uses a front page feed where you’ll find questions made by other users, which you can respond to with a single click, as well as answers provided in posts related to the topics that you choose to follow.
Quora is no doubt a great tool for brands and marketers thanks to its social nature. It lets you engage directly with users, which presents a great opportunity to interact in a meaningful way.
Not only that, but it will help you build a long-lasting impression when you give a good answer to a question.
Building awareness and authority comes down to providing value, and Quora gives you all the tools you need to present your personal brand or company as a source of information.
When you answer a question with a thoughtful and helpful reply, users will be encouraged to take a look at your profile, and what’s more, to follow your brand and the answers that you give to other users.
Best of all is that, when users follow you and see your answers on topics they also follow, they will upvote your replies, which will push your content to the top of results, exposing your brand to even more people!
This is not only because it’s great for marketing yourself or your company when you apply the right strategies, but also because Quora has great features for businesses too.
First off, Quora can help your brand or company appear on the first page of search results when people search a term that appears as a question that you have answered on Quora, because Quora answers usually appear on top of search results pages!
Another benefit is that Quora promotes great answers to popular questions on “Quora Digest”, a daily newsletter they send to its users.
Lastly, Quora has an outstanding Advertising platform that will help you reach even more people as well as to send more traffic to your site, at a very affordable cost!
Quora is growing and improving every day, and there are many brands and businesses joining it as we speak.
This is mainly because Quora is getting more and more popular in regions that are becoming increasingly profitable for online businesses, such as India and Latin America, but also because large companies are putting in money to make its advertising service bigger and better.
This means that by establishing a presence and authority on Quora today, you’ll have access to a bigger, untapped, and very profitable audience in the future.
So, are you ready to start your Quora Marketing journey?
Yes? Then let’s get started!
Are you ready to learn all you need to use Quora to promote your brand and grow your business?
Yes? Then let’s get started!
Creating A Quora account is a fairly simple job. Start by visiting the Quora homepage at “quora.com”.
You will be prompted to log in or sign up. You can sign up using your Google account, your Facebook account, or your email address.
For this example, we are going to sign up with email. To do this, simply click on the “sign up with email” link.
On the following page, enter your first name, last name, email address, and password. Solve the captcha, and then click on the “sign up” button.
Awesome! You just joined Quora, and now it is time to follow your topics of interest.
You have to choose topics so Quora can show you questions and answers about those topics in your Quora feed.
Simply select 10 or more topics from this window. Make sure to select topics that are directly related to your areas of expertise and your niche. You can click on the “continue” button after you have selected your interests.
After you select your interests, you will be suggested to follow “spaces”. Quora “Spaces” are communities that users and contributors have created around the topics that you just selected. Here you have to select up to three spaces.You can click on “next” after you select your spaces to continue.
Next, you will be suggested to select additional languages that you know. You will be suggested languages according to your region.
Make your selection, and click on “done”.
Now that you completed your registration, it is time to create and optimize your profile. Start by clicking on the profile icon located in the top-right corner of the screen, and then click on the tab with your name.
In the profile section you will be able to edit your photo, your name, your profile credentials, your bio, your credentials and highlights, and “knows about” credentials.
Let’s start by clicking on the “add photo” button inside the profile icon to upload the profile picture. Ok, now click on the “add profile credential” and enter your title or position at your company into the “profile credential” field.
Then click on “save”.
Alright, now click on “write a description about yourself” to open the bio editing window. Here you are going to write your professional bio. Please bear in mind that Quora only shows the first 50 characters of your bio
when users see your profile in the feed. Because of this, we recommend that you add the keywords that best describe your brand or business, as well as your position within the company that you will be promoting, right into the first line of your description.
Here you can even include links to your other channels. To do this, click on the “link” button, and enter your social profile URL into the “URL” field. Check the “footnote” option, and then click on the “add” button.
You can click on the “update” button when you’re ready to save your bio. Now it is time to add credentials and highlights. First, click on “add employment credential” to add information about your employment, and click on “save” you’re done.
Next, click on “add education credential” to enter your educational background info. Save, and then click on “add location credential” to add information about your current location.
After you save, you can click on the “edit” button in the “credentials and highlights” section to add more credentials. Now click on the edit button in the “knows about” section to add the topics that you know about to your profile. Click on “done” when you are finished adding these topics.
Have a look over this picture.
Now that your profile is complete and optimized, it is time to learn where you can find questions to answer.
To do this for the first time, click on the “answer your first question” link.
This will take you to the “questions” section, which you can also access from anywhere on the site by clicking on the “answer” tab.
Hey there !
Now that you have created your Quora account and optimized your profile, it is time to start using the features that will allow you to market your business on the platform.
Here we’ll walk you through the basics, from configuring your settings for maximum reach to answering questions the right way.
So let’s dive in!
Let’s first stop by the settings section of your account. Click on the profile icon located in the top-right corner of the screen, and then click on the “settings” tab in the menu. The landing page for the settings section is the “account settings” page.
Here you can configure and edit your basic account settings, including your registration email, your passwords, and your connected accounts.
Some of the settings in the “privacy” and “email and notifications” pages can help you to have greater control on your reach. Let’s click on the “privacy” tab to go to the privacy settings page first.
Here you can control “privacy settings” such as allowing search engines to index your name and allowing adult content in your feed, “inbox preferences” that include permissions for users to send you private messages, “comment preferences”, “translation preferences”, and “content preferences”.
Let’s now click on the “email and notifications” tab. In this section you can control what type of email notifications you’d like to receive from Quora. In general, it is a good strategy to leave these notification settings as default, so you can receive notifications even when you’re away from the site!
Following people and questions on Quora is, first, essential to build your content feed, and second, it helps you to find out the type of questions and answers that your audience favors.
Following people and questions is also important because it helps you to learn who are top contributors, which users are rising as writers, and to learn their styles. This is vital, because it helps you learn more about how your niche audience interacts with authority accounts.
There are two methods you can apply to find people and questions to follow. The easiest and most direct method is by going to your Quora feed, where you’ll find people and questions in real time.
You will find people in your feed by checking the answer right below a question in your feed. Their profile will be highlighted above the question, and all you have to do is to click on their name, and then to click on the “follow” icon located in the profile.
To follow a question, simply click on the title of the question to go to the question page. Once there, click on the “follow” icon that you’ll find right below the title.
Let’s try out the other method.
First, enter a topic keyword into the search bar. Then click on the “search” tab on top of the display results.
On the following page, click on the “profiles” tab located under “by type”. You’ll see a list of users in the results column, and all you have to do is to click on the “follow” icon below their profile.
To find questions to follow, click on the “questions” tab in the same section. A list of questions on that topic will appear in the results column. Again, all you have to do is to click on the “follow” icon that you’ll find below each question.
We’re doing an awesome job so far! And now that you know your way around Quora, it is time for you to learn how to answer a question on Quora, the right way.
As we explained before, you will find questions to answer in the Quora feed, in the “Answer” section, and also here, in the search results when you filter questions for a specific topic.
To answer a question on Quora all you have to do is to click on the title of the question to enter the question page, and then to click on the “answer” icon.
This will open the answer editor, and all you have to do is to type your answer into the text field. You can stylize the text by using the formatting options in the toolbar.
You can attach images to your answer by clicking on the “gallery” icon to upload an image from your computer. You can also attach links by clicking on the “link” button. All you have to do is to insert your destination URL into the URL field and then to click on “add”.
Once you are done composing and editing your answer, click on the “submit” button.
And that is it!
As you can see, using Quora is easy and straightforward!
Quora is not a visual discovery platform, but there’s no doubt that you can boost the visual appeal of your answers with visual media, including
Now, we are going to show you how to leverage Quora answers to promote your marketing videos, the right way.
Quora does not support native video uploads anymore, which means that you have to embed your marketing videos from another source. The only requirements to embed a video on Quora is that you host it on another platform, that the video is of high quality, and that it is directly related or complimentary to the answer that you are providing.
Ok, let’s take the first step, which is to obtain your marketing video embed URL, which you’ll need to insert your video into a Quora answer.
The way to obtain your video embed URL will depend on the platform where you host your marketing videos. In our case, we host our marketing videos on YouTube.
The benefit of embedding a marketing video from YouTube is that it is reliable, and that you can obtain your embed URL easily. Embedding your YouTube marketing videos on Quora will also help you to drive more traffic to your videos, which will improve your video rankings.
So let’s find the embed URL on YouTube. Start on the homepage, and click on the profile icon. Then, click on the “YouTube studio” tab. Once on the channel dashboard, click on the “videos” tab located in the left- hand sidebar menu. Now locate the marketing video that you want to share on Quora, and click on its corresponding “options” button.
Next, click on the “get shareable link” option. You just copied the video’s embed
URL to your clipboard, and you are ready to insert it into your Quora answer!
Alright, now it is time to post your marketing video to a Quora answer. First, you have to find a question that you can answer with your marketing video as back up for your answer. ,
Remember, don’t post your video to promote or market a product or service; simply use it as a back up resource, like you would use a chart or infographics.
In this example, we are going to look for a question using the search bar.
Ok. First, enter a topic keyword into the search bar. Now select the topic in the results.
Once on the results page, click on the “questions” link under the “by type” menu in the left-hand sidebar. Now locate a good question to answer with your video, and click on it to go to the question page.
Next, click on the “answer” icon to open the answer editor. Now, before you embed the video, it is important that you prepare how you’ll format the answer. This is because it is not recommended that you reply directly with the video alone. Instead, you have to give some background about the video by briefing the reader about its contents.
First, it is recommended that you open with a brief introduction. Next, explain that you created a video where you provide the answer. Now enter the title of the video right below this text, and bolden it. Now it is time to insert the video into the answer. Here you’ll simply have to paste your embed URL right below the title.
Awesome! As you can see, the video just embedded into the answer, and readers just have to click on the “play” button to watch it.
Additionally, you can also insert the shareable link below the video for an additional traffic boost for your YouTube video. Simply click on the “link” icon in the editor toolbar, and paste your video URL into the “enter URL” field. Then click on “add”.
Now readers can also access your marketing video through the text link you just added below the video. All you have to do now is to click on the “submit” button to post your answer. And that’s it! An easy way to leverage Quora answers to get more viewers for your marketing videos!
Quora is a “Question and Answer” website with a social media twist, which means that there are plenty of ways of using it to engage your audience.
Here, we are going to uncover those Quora features that allow you to interact with Quora users in a way that enhances the reputation of your personal brand and your business.
One of the best ways to let Quora users know about your profile is through “Questions for You”. When you follow topics and interests in Quora, you will receive questions made about those topics directly into your questions feed.
To find these “Questions for You”, simply click on the “answer” icon in the top bar menu, from anywhere in your Quora account. This will take you to the Questions page, where you’ll find your questions feed.
Here you’ll find questions that you can answer under the “Questions for You” column. As you can see, these are questions made about the topics that we selected when we first created the account.
One of the advantages of keeping an eye on this section is that it allows you the opportunity to be the first to reply to a question for you. As a strategy, we suggest you to pick an hour of the day when you are free to dedicate time to reply to questions for you.
That way, you can stay on this page and refresh to see which questions have no answers, so you can be the first to reply!
Additionally, there’s a way for users to send questions directly to you when they compose a question. Once you grow as a contributor, Quora will suggest your profile to people asking questions in topics that you follow.
These direct questions are called “Answer requests”, and you will find them by clicking on the “answer requests” tab under “questions”.
Quora users can upvote or downvote answers according to how helpful they are. Users can upvote an answer by clicking on the “upvote” icon below an answer, and they can downvote the answer by clicking on the “downvote” button located opposite to the “upvote” button.
Upvoting an answer is the way in which users approve a reply. An upvote not only means that you’ve given a good answer, it also means that the user that upvoted you perceives you as an authority. This is because “upvotes” on Quora are not the same as “likes” in other social channels, because upvotes are given to answers that users want to see on top.
This means that you have to work towards getting as many upvotes by providing answers that are not only satisfactory, but that are also helpful, and provides plenty of insight into the topic. You also have to make an effort to get early upvotes by replying first or second.
You can edit answers after you’ve submitted them. This can help you to include additional information, or to update an old answer. This works similar to updating content from your blog because the Quora algorithm as well as search engines index these changes.
To edit an answer, you’ll simply have to locate the answer that you want to edit by going to your content page first. To do this, click on the profile button, and then on the “your content” tab.
Once on the “your content” page, click on the “answers” shortcut under “content type”. Next, click on the title of the question where you left an answer.
This will take you to your answer. Now you’ll simply have to click on the “more” icon, and then on the “edit answer” option.
You can pin your answers to your profile so your profile visitors can see your most thoughtful content right when they’re checking information about you, your brand, and your expertise.
To pin an answer to your profile, simply locate the answer that you want to pin, and click on the “more” icon. Next, click on the “pin to profile” option. Now your answer will be pinned to the top of your profile! To see how it looks, simply click on the profile button, and then click on the menu tab with your name.
As you can see here, the answer has been pinned to your profile, and it appears right below your bio.
Want to learn more effective ways to expand your brand’s online presence with Quora? Then let’s head to the following topic!
Quora can be a great platform for repurposing your brand’s content when used right. While it might not offer a dedicated blog feature, you can leverage the space provided by answers to distribute your content.
We are going to show you how to repurpose a blog post to answer a question. Additionally, we’ll also show you how to use repurposed blog content to build a backlink with each answer that you compose the following way.
Step one of this strategy is finding a content piece that you can repurpose into an answer to a Quora question. The idea is to select a piece with information that can help someone to find a solution or answer to a common problem or issue in your niche.
We are using WordPress as our content management system, so in this lesson you’ll see us navigate our WordPress site to find our content pieces. If you’re using WordPress too, start by going to your site’s dashboard. Next, click on the “posts” tab located in the left-hand sidebar menu.
What you’ll do now is to think of an issue or topic in your niche that you discuss in one of your blog posts. Once you identify the blog post, think of how you would formulate a question about that issue or topic on Quora.
This should give you an idea about the keywords or terms that you are going to use to find a question that you can answer by repurposing the content in your post.
Ok, now open that blog post in another tab, in view mode. You are going to pull content from it while you compose your answer. And now that you’ve found a good post to repurpose, let’s head over to Quora!
Alright, the next step is to find a good Quora question that you can reply to with the repurposed content. Start on Quora, and go to any questions page. The easiest way is to search questions using niche keywords in your content.
To do this, enter a keyword from your content into the “search” field, and then click on “search” to go to the results page. Once there, click on the “questions” shortcut to narrow results to questions only.
Now check the questions in the results column. Identify a question that can be answered with information taken from your blog post. Now click on the question to go to the question page to compose your answer.
The final step is to reformat content from your blog post to compose your answer. First, click on the “answer” icon to open the answer editor. Now go to the blog post page and check the title of the post. Now think of a way to rewrite that title as a direct answer to the question.
Once you do, go back to the answer editor and type in the answer directly. Highlight it, and click on “bold” to bolden this text. Now add a brief overview of the solution that you’ll provide as your answer.
Now go back to your blog post page. Scan the content and identify a section or sections that you can use to elaborate the complete answer. In this case, we have a list article, and we can copy a paragraph from each entry, and paste them one after the other in the answer editor.
Once you have pasted all the content that you are going to repurpose, rewrite some parts to make it sound more casual and more conversational. You can add an image from your post into the answer by copying the image URL right from the post page by right-clicking over the image that you are going to use, and then clicking on “copy image address”.
Now go back to the answer editor to insert your image. We recommend you to insert the image right after the intro. Simply insert a space, and then click on the “link” icon. Now paste the image URL into the “enter URL” field, and then click on “add”.
The last step is to add a link to the original blog post. Start by composing a message to let the user know that you wrote a detailed article where they can find more information regarding their question.
Then go to the blog post page and copy the blog post URL. Go back to the answer editor, and then paste the blog post URL into the “enter URL” field. Click on “add” to insert the URL. You can click on “submit” to finish.
And that is it! As you can see, repurposing your existing content to expand your brand on Quora is just a few clicks away!
Quora is a platform made for users and contributors first, but that doesn’t mean you can’t apply effective marketing strategies when you know how to do it right.
Building backlinks is one of those strategies that lots of marketers have a hard time with.
Luckily, Quora makes it easy for you to put backlinks that people will see and click through, and we’ll see how's that next!
One of the best placements to insert backlinks that go directly to your site’s homepage is in your profile. Start on the Quora homepage, and click on the profile icon in the top bar menu. Next, click on the tab with your username.
There are two good placements within your profile to insert backlinks into. The first is into your profile credential. To add it, click on the “edit” button in your profile credential. What you’ll do now is to replace the name of your organization with the web address of your organization’s homepage.
While this is not a text link that users can click through, it gives users an easy way to go to your website simply by highlighting the address and right-clicking on it to use the “go to” function.
The second best placement to insert a profile backlink is into your bio. To do it, click on the “edit” button to open the editor. Now type “Website:” at the bottom of the description.
Next, click on the “link” icon in the toolbar, and enter your website’s URL into the “URL” field, then click on “add”. Now click on “update”. And it’s done! Two backlinks on your profile.
You can add text links within an answer as backlinks to a content piece on your website. This strategy is similar to interlinking content on your blog, or to citing content from an external site with a text link.
Let’s see how by editing an existing answer. Go to your profile page and click on the “answers” shortcut under the “feeds” menu.
Now locate an answer where you can add a text link to a content piece on your site. Click on the “more” button, and then on “edit answer”.
Now find a word, phrase, or line that you can use as a citation. Highlight this text, and then click on the “link” button in the toolbar. Now enter the URL of the article you are using as the source or citation, and then click on “add”. Now that you added your citation backlink, click on the “update” button to save your changes.
Lastly, you can share a link with Quora users directly using the “Share Link” feature. This allows you to share a content piece to spark discussion. This is similar to creating a post on social media, and it is a good alternative use of “questions”.
To share a link, you have to start by clicking on the “add a question” button, from anywhere on your Quora account. Next, click on the “share link” tab in this new window. All you have to do is to configure your post.
First, click on the “choose a space” drop-down menu button to select the space where you’ll share the link. You can choose to share the link with “followers” or to one of the spaces that you follow. Please consider that you choose to share your link with a space, you’ll have to wait for moderators of that space to approve your post after you submit it.
With that in mind, let’s select “followers” to share the link with followers. Next, click on the “say something about this” field to add a comment about the link that you will share. Then enter the URL that you’ll share into the “enter a link” field.
Lastly, click on the “share link” button.
And that is it!
Follow these steps and you’ll be able to use Quora as a factory of backlinks!
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