With more than 2 billion monthly users, the social network created by Mark Zuckerberg in 2004 is the place where your future clients hang out.
However, even if Facebook is a huge platform in term of leads, it’s not easy for everyone to reach those potential customers. Why? Because there is a huge amount of information competing for their attention on Facebook. So, quality and strategy on your part matter.
“Every 60 seconds on Facebook: 510,000 comments are posted, 293,000 statuses are updated, and 136,000 photos are uploaded.” (Source: The Social Skinny)
Thanks goodness Facebook ads is here!
Facebook ads is an efficient tool that helps firms to reach their target and there are some tips that can help you to improve your Facebook campaigns, we are going to see some of them.
Create a climate of trust!
Like in every type of advertising, with facebook ads you can appeal to emotion. One way to do that is to show customers testimonial. Customers testimonials will make your potential clients feel comfortable.
It will create a proof that the product or service is already used and efficient. The leads would be able to identify with someone. It can also answer to objections that your prospects might have and clear his concerns. You will engage interested viewers while being authentic and transparent.
If you don’t want to put testimonial, think about sharing some faces pictures on your advertising and if you think it’s weird (something that I can totally understand), just tell you that this tip is a recommendation from Facebook itself!
Segment your advertising
This is one of the great tool of Facebook ads, you can choose who you want to target with specific characteristics. With your market researches, you probably know details of your potential clients.
Then you can narrow your target audience according to that (their age, their location, what they like) and if you don’t know anything about that simply target followers of similar brands. This is helpful if you are trying to sell to the same customer base as other well-known businesses.
To become even more effective, you can create different versions of your ads with different pictures, headlines or texts according to your specific target. It will create a more customized experience for your leads.
The Landing page isn’t the ad itself, but it plays a huge role in your campaign, it can make or break its success. This is where the conversion happens.
Let’s take an example to see why optimized landing pages can steadily increase the conversion rate of your facebook ads.
So, you are a clothing store. Today, you want to showcase your new range of jeans via Facebook, then you decide to create a facebook ad, you customize your audience, something like “young people between 18 to 25 who like Levis and American Apparel”. You put a fancy picture and a kickass headline on it, and it works!
Your ad catches the eye of your audience, and they click on it (like a thousand of clicks) because they are interested in your new range of jeans. Unfortunately, you send them to your company’s homepage, and they have to find where are those skinny jeans between all your pages.
They might give up before they find the treasure… so you might fail to convert potential clients.
One solution for this problem, is to create an optimized landing page where people will easily find clear information about the product and some testimonials. Finally, it will have a loud and clear call to action to appeal leads. This call-to-action button need to be placed “above the fold.”
One good example of a optimized landing page:
If you haven’t changed the default settings, it is possible that your ads are running all day long.If you are an international company who wants to target the whole world, it can be great, otherwise it can be a really waste of time.
Why? Because your users have a daily routine, then they login at a specific time of the day.
For students, it can be after the school between 6 to 8pm, however for a barman, it seems to be more during the morning between 10am to 12am.
If you don’t know at what time your target audience visit Facebook, no worries, Facebook can help you to know when it happens.
Review the breakdown of your ad, then click on Time of Day. It will show you the cost for different time periods.
Look for your most cost-effective window.With this in mind, go into scheduling and change the windows during which your ads run.
It is a good way to save time and money!
Don’t run ads for people who have already been converted.
No need to spend money for people who already are your customers. You don’t want to bother them with things they already know. Therefore, Facebook allows you to exclude people who already like your page but you can go further by excluding people who have already been converted.
In this case, you need to create a custom audience and use a Facebook targeting pixels to find out who’s converted with each campaign. Now, just add this custom audience to the list of custom audiences you want to exclude for your Facebook ad.
So you better start now!
We hope that these advice will help you to launch your first facebook ads or optimize your future campaigns.
Don’t be scared to try test different kind of ads with different audiences and contents!
Meanwhile you can check our article about the Apple’s marketing strategy which allows them to Stand Out from their competitors.
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