Every seasoned marketer knows that there are always additional ways to make their marketing efforts easier, that there are always tricks and shortcuts that you can take to make the most out of any platform where you’re working to promote and grow a brand.
In this lesson we are going to teach you the best Quora marketing tricks that we have discovered and tried with proven results, so you can apply them too and take the lead!
Most of the time, marketers and businesses concentrate on reaching out to the largest and loudest segments of their audience, but we’ve found that reaching out to smaller and more niche segments of your audience can give you faster and even better results.
What you have to do is to think of a segment of your audience that is concerned by or interested in a very specific product, service, or topic in your target audience. For example, if your niche is audio equipment, you can reach out to customers in the market only for high-end headphones.
These segments are often looking for information about very specific products or services, and they are already in “buying mode”, but because the information they’re looking for is hard to come by, they always go underserved.
And that’s where you come in!
Pay attention to their questions, to the answers that they are getting, and work on more elaborate answers that fill their need and satisfy their search. This will automatically convert them into your leads, and will champion your content!
Quora can be an incredible tool for marketing research. You can use it to research content for your blog posts, or to collect information about people in your audience.
The best part is that you can crowdsource it, and all you have to do is to publish a question! We already mentioned that posting questions is a great way to engage with your audience, but can also help you to collect user generated content!
Just post questions to know the opinion of people about a topic you need to collect information on, save it, and use it as the information for your next content marketing project!
Long-tail keywords are terms that include your niche keyword and other topic keywords.
Long-tail keywords are essential to create optimized content that is tailored to people looking for information about the products and services that you offer, and you can use Quora to find the latest long-tail keywords in your niche.
All you have to do is to enter your niche keyword into the “search” field. Once you get the results, select “questions” as your filter. Now locate the questions with the most follows. Those are the questions that are searched the most, and you can use them as long-tail keywords!
We’ve mentioned the importance of using images in your answers before, but we’re about to tell you about a smart spin on this strategy: using graphics.
Yes! Cool graphics such as infographics and modern-looking pie charts with icons to back up your answers is a great way to highlight your points and to keep the reader engaged. You just have to remember to quote the source of the infographics and to link to their work!
You can monitor mentions of your brand or products and services related to your brand on queries made in Quora. Look for questions concerning their use as well as issues that users are having, and reply to them in the most helpful way possible.
This will not only help you to build a reputation as an authority, but also as a brand that cares about customers in its target market!
Building your reputation as an authority and raising brand awareness by distributing your content on Quora is great, but there are a few other things you can learn to go the extra mile.
The following tips we’ll give you here will help you to boost your chances of going viral or landing a sweet mention on a bigger site!
The first rule of a thought- provoking Quora answer is that it has to take up plenty of space. Be bold and disrupt the Quora user experience in a positive way by creating answers that don’t leave much spare room for others to contribute.
To apply this strategy effectively, you have to make an effort to always respond first or second. Follow up by composing a long-form answer divided into a minimum of three paragraphs.
Apply the formatting rules we discussed in the previous lesson so the text in your answer stands out. This will cause the reader to interpret your answer as THE BEST ANSWER to the question you’re replying to. It will make the reader analyze your perspective, and to make decisions based on your content!
We are sure that you know a lot about certain topics that are off limits to your niche, but they’re a great opportunity to build a genuine connection with certain members of your audience.
For example, if you know Spanish, or are a native Spanish speaker, or you know any other language, you will find that a lot of your followers are asking questions about it. You will also notice that, a lot of the time, these questions go unanswered because they’re difficult to answer, and the people who know the answers don’t use Quora.
These are great opportunities to jump in and provide a thoughtful answer to these questions, using the same expert voice you use when responding to questions in your niche.
This will cause people to also see you as an expert in a different field, and will start sending questions directly to you. This has the effect of increasing your ranking, and exposing you to an even larger audience!
Just like any other social platform, Quora is full of users spreading misinformation for marketing, political, and financial gains. You can be proactive in combating misinformation by identifying misinforming answers and replying to them with facts.
Use the exact same format you use when you reply to questions, and you’ll see how people upvote your answer until it gets the top rank. A good strategy is to defend the position of bigger or more popular competitors in your niche, using your own expert voice.
This will help you expose your brand to the audience of those competitors without you having to promote yourself.
You can check the top answer on top performing questions to see if there is something of value that you can add to it, to see if the answer is missing content that can get you an upvote from the author of the answer and from the rest of the users.
There is a little-known strategy that you can use to interrupt answer patterns in a question that we call the opposite format. Many marketers we know of have kept it a secret because it works great, but you have to be careful to use it only when appropriate.
It is as simple as it is brilliant, and it goes like this: use the opposite format of all the other answers only when those answers are using an elaborate format. For example, if all the other answers are using the long-form, blog style format, you compose a single-paragraph answer with bold and italics in the middle.
Or you compose a list-article style answer with numbered entries. Whichever format that interrupts the pattern of replies will work!
“Product Aware” users are those users that are in the final stages of a funnel. Users that are ready to buy, but that need to make the final decision about which product to buy.
You’ll usually find “product aware” users asking about what difference it makes to buy a product that is pricier than another, asking about whether it is worth buying a product with certain features, or asking the differences between the same product from different companies.
Reach out to these users with a comprehensive answer, give them your full point of view, and help them make their final decision!
And that is it friends!
Apply these strategies and you can go viral, get upvoted, appear on the first page of search results, and become “Most Viewed Writer” in your categories!
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