E-commerce

How To Start an Ecommerce Business: Beginners' Complete Guide

Start an Ecommerce business that aims straight to success with these effective strategies.

Are you thinking about starting an Ecommerce business? Here is all you need to know to get your Ecommerce business to the next level. 

In recent years, the number of e-commerce websites has increased significantly due to the growing popularity of online shopping. Nearly 12 - 24 million Ecommerce stores sell goods or services on the internet around the world.

Ecommerce has improved efficiency for both firms and consumers by making it easier for people to find products and services.

Everyone can run and profit from an Ecommerce store as long as they have the right essentials. Although it might be easy to start with Ecommerce, not all will find success. 

Thus, this guide will take you through the basic process of starting an Ecommerce business and the strategies you can apply to guarantee success. 

Starting An Ecommerce Business

 

Starting An Ecommerce Business - ecommerce strategy
Starting An Ecommerce Business


Considering that Ecommerce is the fastest-growing retail market, here are some tips to keep in mind before starting an Ecommerce business:

1. Ecommerce Business Models Research

Ecommerce can operate in four different e-business: Business to consumer (B2C), business to business (B2B), Consumer to consumer (C2C) and Consumer to business (C2C). 

With this in mind, it's critical to determine which business model you'd like to operate before commencing your Ecommerce.

2. Start Ecommerce Niche Research

Using the most recent trends as a springboard, make the most of any special connections or hobbies you have. 

Check to see if your niche has a following. Then, conduct keyword research, create niche-specific content and promote it. At the same time, examine the competitors and fine-tune your pricing is another important part of this Ecommerce strategy. 

3. Validate target markets and product or service ideas

The first step in market validation is to write down your business's goals, followed by assessing market size and share. Finally, test your product or service after conducting a large volume of related term searches and customer validation interviews.

4. E-commerce Business & Brand Name Registration

Registering a company name as a trademark is relatively straightforward. Online, many businesses can file their applications in less than 90 minutes, without the assistance of a legal professional." The Trademark Office's Website is the easiest way to register. 

5. Choose an E-commerce platform

When selecting an e-commerce platform, consider the following factors.

  • Cost of Ownership
  • User Experience UX 
  • Headless commerce support
  • Ecommerce Platform Speed & Scalability 
  • Store Functionality & Ease of Use 
  • Product Management System
  • Ecommerce Platform Security
  • Multiple Payment Gateways Support

By considering and weighing these factors, your Ecommerce store will deliver positive customer experience and provides all the elements necessary.

6. Create Your Online Store

For the most part, STANDOUT or Wix is the best website builder out there. 

On the other hand, Shopify is the best option for those who require additional support. Big-Commerce is an excellent choice for rapid scaling your business, while the best option for artists, photographers and other creatives is Squarespace. 

When deciding on a platform for your Ecommerce site, these are some of the best and most popular alternatives. Make sure you spend the time to research and proceed with the most suitable website builder for your business need.

7. Product Validation

Another crucial step in your Ecommerce strategy is product validation. Product validation is the concept of getting your product validated with actual sales to understand its marketability and size of demand.

To get started, take a broad look at the market to see what people desire.

You may find out whom your competitors are by using Google or social media sites. For example, Google Trends and Google Keyword Planner can tell you how many people seek anything similar to what you're selling.

You may also ask your relatives and friends to assist you in validating your product or service, and then you can establish a crowdfunding campaign to test the market for your product or service. 

With these steps, you can quickly identify the demand for your product or service before starting your Ecommerce business.

8. Attract Customers To Your E-commerce Website

You may use social media sites such as Facebook, Twitter, Instagram, TikTok to advertise and attract prospects to your business. 

Google Ads is another smart move you can add to your Ecommerce strategy. These platforms hold the potential to help you save valuable resources such as money and time.

Branding Your E-Commerce Online Store

 

How to get your Ecommerce store's name out there in the market and attract potential customers?

Branding is an essential part of any business, and in this guide on how to start an Ecommerce business, here are the top branding tips for your Ecommerce strategy. 


Branding Your ECommerce Online Store - Ecommerce strategy
Branding Your ECommerce Online Store


What is Branding?

One of the most crucial aspects of your business is branding. It's what distinguishes you from competitors. You'll need more than simply a name, logo, and website. Branding defines the product or service a company provides. It is also a touchstone for customers, building trust and loyalty.  

Customers are bombarded with choices online, which is why they need a good reason to choose one Ecommerce store over another.

Branding Your Ecommerce Business: The Effective Steps

 

1.  Building your Brand

Create a brand that will assist you in achieving your company's objectives. 

Understand the direction your business is heading, as well as the goal you are aiming to accomplish. Then, ask yourself, how can your brand assist you in achieving those objectives? 

Build a brand that will represent you better and automatically show your vision.

 

2. Research your Competition

Researching competitors is an integral part of a successful Ecommerce strategy that many have neglected. 

Identify your main competitors in the market as well as industry leaders and understand their unique selling points. In this stage, you must note the aspects that you can learn from your competitors and out-do them.

This research will help you understand why customers are buying from you or your competitors and how they promote their products to create a unique market program and identify gaps in the market.

 

3. Create a Marketing Plan

Your marketing plan should be flexible enough to allow experimentation of different platforms as a beginner, but at the same time, it should not cost excessively of your valuable resources. 

Social media platforms, Facebook ads and email marketing can be cost-effective ways to get your brand out there. In addition, utilize the Press by contacting radio stations, TV shows, a publicist, and Google advertisements, among other things.

Branding is a combination of design, strategy, and copywriting. It is the process of developing a unique identity for a business. Maintaining your brand across value channels can increase revenue by up to 23%. 

 

Strategies to market your Ecommerce business

There are numerous ways to advertise your brand nowadays, including social media platforms, email marketing, SEO, content creation, Google Ads, Facebook Ads, and collaborating with social media influencers.

Email marketing is very effective to inform customers on your email list about new products and services, teaching them about the value of your brand, or simply keeping them informed about your Ecommerce business.

SEO can assist you in improving the quality and amount of your website traffic and your brand's exposure. However, for a beginner, SEO can be an immense task to keep up.

For content creation, you must first determine your content goals and then choose your audience's type of material (a blog, a video, etc.). It is also critical to keep your content updated to keep your audience engaged.

Google Ads is a great way to advertise your brand. It can assist you in selling products or services, raising awareness, and increasing website traffic.

Facebook Ads can help micro-target your exact audience; your ads can cater to your specific goal, and you can reach far more people with this platform than you could with organic posts.

Social Media Influencers have the potential to become an essential part of your Ecommerce strategy. They keep their fans up to date with new products, developments, and even breaking news.


Build a following of people who are interested in your brand 

The best way to build a following of people interested in your brand is to be consistently interesting.

Be funny, be informative, be engaging, be entertaining. If you're not interesting, people will lose interest in your brand.

You can use social media to create a community and build an online reputation. Once you've built a community, keep your customers engaged with your brand by using email marketing, newsletters, and customer surveys for feedback, create Facebook ads.

 

How to Increase Ecommerce Online Store Sales

  

How to Increase Ecommerce Online Store Sales - Ecommerce strategy
How to Increase Ecommerce Online Store Sales


Now that we have covered all the strategies to start your Ecommerce business, it's time to discuss the best tips and hacks on how to increase your e-commerce store sales.

1. Increase sales with an effective product page design

 When you optimize your e-commerce, you make it easy for your site visitors; alternatively, your business will suffer if your product page is not optimized.

This is the reason why businesses all over the world are investing in A/B testing. It is a proven strategy to increase your online sales.

2. Provide a great customer experience

Create a well-designed website with a reliable search tool, easy navigation, clear product descriptions, and a smooth checkout procedure that allows customers to complete their purchases fast and effortlessly.

Moreover, offering discounts, coupon codes, and drafting a solid return policy is vital to creating a safe payment procedure. 

Offer customer care to assist customers reaching you via phone, email, or live chat. In addition, you must optimize your website for all mobile devices.

3. Create an excellent social media presence

Many social media networks, including TikTok, Instagram, Twitter, Pinterest, Facebook, and YouTube, have added purchased buttons and upgraded their social selling features. 

This function allows consumers to browse their pages and purchase products simultaneously, resulting in higher revenues for the majority of companies already using it.

4. Have a clear call-to-action

A call to action makes it clear to potential customers which step to take next and help customers knowing what to do after they reach the checkout form. 

5. Make sure your website is SEO optimized

When potential customers search online for terms related to your brand, they'll have a better chance of discovering your website and becoming a customer.

7. Email newsletters

Email newsletters can contain a wide range of messages to publicize products or events.

Statistics show that a single call-to-action can increase clicks for your emails by 371% and sales by 1617%. It's also worth noting that including CTA on your Facebook Ads can boost your click-through rate by 285%.

 

Ecommerce For the Future

 

The Ecommerce industry is one of the fastest-growing industries with a global market size of over $4.9 trillion in 2021. It's projected to grow at a compound annual growth rate of 20% for the next ten years.

The online selling and marketing of products from one firm to another is known as B2B (business-to-business) Ecommerce. In comparison to B2C (business-to-consumer) Ecommerce, B2B Ecommerce is expected to grow at twice the rate of B2C by 2021.


how to start an ecommerce business
Ecommerce for the future


E-commerce is The Future

Technology is getting better and better. This means that there will be more ways to bring your Ecommerce experience, whether it's buying or selling, to the next level.

Every day, nearly 1.5 billion active social media users utilize their mobile devices to buy products and services online.

Let's take quick a look at some of the technological trends that are shaping Ecommerce strategy in 2021.

 

1. The Use of ASO (App Store Optimization)

For those that already have mobile apps and want to optimize them for the App Store, ASO strategies can boost your app's visibility in the app store's search results.

2. Cognitive Supply Chain Management

It will continue to gain momentum, with AI and ML helping to automate and optimize the entire supply chain.

3. Search Engine Optimization

SEO will continue to evolve, with more brands and retailers using AI to monitor and improve their sites.

4. Gamification

Gamification happens when a brand takes a game that people already play and turns it into a shopping experience. The good news is that Gamification makes online shopping more fun!

5. E-commerce Chatbots

E-commerce Chatbots are designed to identify and respond to customer intent. They recommend products or actions in real-time using customer feedback in messenger apps on websites, social media platforms, and ads.

6. Voice Search

The introduction of voice devices, like Amazon Echo and Google Home, allows consumers to multitask, obtain immediate answers to problems, and make their lives easier.

Voice search is currently on a substantial rise, sending a signal for intelligent marketers to make a move. 

7. Digital Wallets

Ecommerce businesses increasingly use digital wallets such as Google Pay, PayPal, Apple Pay, and Samsung Pay.

8. Artificial intelligence

Artificial intelligence (AI) and machine learning (ML) are already being utilized to improve customer service. This will assist shops in providing customers with the correct items and services.

Ecommerce will grow in popularity, and e-commerce technologies will advance, too. Sales in the global retail industry are falling, while Ecommerce sales are rising year over year, with no signs of slowing.

 

STANDOUT DIGITAL Tools

If you are looking for experts' guidance and training, here are two important options that can help you maximize sales for your e-commerce store:

1. Marketer's Guide to High-Converting Facebook Ads

Discover how to create Facebook Ads the world's leading ads platform: https://www.standout.digital/product/marketers-guide-to-high-converting-facebook-ads

2. Increase Sales With Sales Funnel Master Class

In this mini course, you will learn how to maximize the value of lead that interacts with your business: https://www.standout.digital/product/sales-funnel-masterclass-increase-sales-with-sales-funnel  

 

Conclusion

 

In this guide on how to start an Ecommerce business, we have gone through the essential steps for absolute beginners, followed by some best Ecommerce strategies and tips to increase your sales. 

Your Ecommerce strategy should include intelligent market research and marketing techniques for sales maximization. The latest technologies can bring immense benefits if you know how to take advantage of their opportunities. 

Starting an Ecommerce business can be easy, but to grow it to a 7-figure business, the strategies that we discussed in this blog will be your key. 

 

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Alice Lieu
Alice Lieu

Global Consultant @ STANDOUT

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