Content Marketing

Interactive Content Marketing Hacks: Drive HUGE Engagement + Get Fast Results

Discover how to make your content marketing more successful and your marketing campaigns more effective. Learn about the most amazing interactive content marketing hacks to drive vast engagement for your brand. Leverage these ingenious ideas for boosting the success of your content marketing campaigns.

Interactive content is any type of content that helps generate user interaction rather than passive viewing, in order to make an important statement. It is a great way to attract visitors to your site and get them talking about it. Not only does interactive content make for an impressive experience, but it can also deliver business value by driving high-quality leads to your business.

There are different types of interactive content like polls, quizzes, video experiences, and even high-touch activities offline. These content types will help you in driving good brand engagement and nurturing long-term relationships with your customers. Now let’s talk about a few interactive content marketing ideas.

1. Quiz

Creating a quiz may be the most feasible format of interactive content which will increase your audience engagement.

It is very effective because it’s fun and highly shareable. A quiz lets participants share their results with friends and family and challenge them to do better. It is a smart way of gauging audience interests, their behavior on specific topics, or their likes and dislikes.

By using tools such as Quiz Maker and Survey Monkey, you can create interactive content for your audience. They're great because they allow for quick responses that the readers can easily pinpoint. 

2. Infographics

content marketing hacks - interactive infographic

Infographics can give your data a more appealing visual appearance. There are many ways you can customize the infographic to make it all the more attractive. 

Try to add interactive elements into the material so that readers can take part in it and make it more engaging. Elements like interactive buttons, facts, and statistics can drive a huge engagement for your business. You can level up your infographics game by creating a skyscraper version and making it interactive. 

Interactive infographics are a fantastic way of taking a concept that could work as a static idea and turning it into something engaging that adds life to what could otherwise be more mundane.

3. Games

There are lots of different formats of interactive content, but games are probably one of the most popular ones. The problem is that it can get expensive to set one in motion. The custom development and design put high costs on making one. 

Great games can help you generate engagement, create a buzz on social media, collect user data, create good PR, and so on. There's not much content that can fulfill multiple goals simultaneously.

Once you have a great idea and provide the results to back up your investment, it's a good way to set yourself apart from your competitors.

4. Calculators

These online tools are often used by e-commerce companies and automotive brands to help their customers estimate, evaluate, and compare the costs of various product features or service options.

Calculators can be a great way to add another layer of entertainment for your customers in an increasingly digital world. It’s becoming more important than ever to find new ways of connecting with people online and focus their attention on your brand.

Using calculators or tools is a great way to not only build links for your business but also get more engagement and leads. 

5. Surveys & Polls

Polls and surveys are some of the most popular types of interactive content out there and for good reason. They're quick and easy to set up, and can get you valuable feedback from your audience to help improve your business.

The data that you will be able to garner from your audience is not always just things like reviews, feedback, and profiling. It could be audience insights, demographics, interests-- Absolutely ANYTHING!

Offering a suitable incentive would likely increase the number of people willing to complete surveys for your business. We suggest a proper prize draw or discount coupons from popular brands to keep things interesting.

6. Interactive Emails

Statistics show that interactive email content, can increase the click-to-open rate by 73%, and incorporating videos into your emails can drive click rates upwards by 300%. 

So many other brands and businesses are vying for the target audiences’ attention these days, it's up to you to make them feel special. Adding interactive elements with relevant topics will help you stand out from the bandwagon and increase your brand recall value.

For example, sending a game to your mailing list is a great way to engage with customers via email and create something fun and memorable. You can even do a spin the wheel contest and provide gift vouchers, free products, or discounts on special occasions. The more trust your customers have in you, the more likely they are to listen to what you recommend.

And that's all for today blog on Interactive Content Marketing Hacks that can help you drive HUGE engagement. Hope you enjoy it! Looking for helps to create a dynamic content strategy for your business? Check out these shocking deals before they are gone:

Want to know how you can get fast results through mentorship? Gradlee is a mentoring app that empowers mentors all across the globe. They make it easier to create and grow your business as a mentor. Start earning, sharing knowledge, driving growth, and much more. Click here to sign up!

Meet Our Blog Editor:

Meet other team member(s) that contributed to this blog

Alice Lieu
Alice Lieu

Digital Marketing Manager @ STANDOUT

Join our exclusive Members only

MAD GROWTH ACCELERATOR

Get Access to FREE Video Course on Growth MarketingDelivered directly to your inbox, 3 Videos every Week, for the next 30 days!

Articles & News

Browse our content on growth marketing

Stay tuned with latest news, announcements and updates on our global and online Bootcamps and E-Courses on Digital Marketing and Growth Hacking.

View All
Growth

Here are the top 7 mentoring apps that will move your career to the next level. Don’t miss out on these mentoring platforms that will help you get into the top mentorship programs with the best mentors out there.

Entrepreneurship

The decision to start a business in Singapore can bring you great benefits if you’re an entrepreneur. It is one of the most powerful countries in South-East Asia and setting up a business in Singapore can prove to be an ideal decision to skyrocket your business.

Entrepreneurship

Working in Singapore is ideal because it's one of the top business destinations in the world. It is a small and powerful country with innumerable opportunities. In this article, we have outlined various benefits of working in Singapore. Find out more about why you should consider Singapore for starting a business or even working as an international student.

Social Media Marketing

We will share with you some of our best LinkedIn Marketing strategies which have helped us grow our business. These LinkedIn marketing strategies will make you more visible to potential clients and build your business efficiently.

Digital Marketing

Market research is important for business. It can determine whether the opportunity exists, how to position your product or service, and what consumers' opinions are after the product launch. That's why we've gathered these FREE market research tools that will help you stay up-to-date on any industry and help your small business soar!

Content Marketing

Discover how to make your content marketing more successful and your marketing campaigns more effective. Learn about the most amazing interactive content marketing hacks to drive vast engagement for your brand. Leverage these ingenious ideas for boosting the success of your content marketing campaigns.