Social Media Marketing

Master LinkedIn Marketing in 2022 (New Trends Revealed!)

Learn how to leverage the power of LinkedIn marketing with these 5 updated strategies for 2022. With the help of Linkedin marketing, you can take your business to the next level.

You should take LinkedIn into consideration because it’s a powerful business networking platform. LinkedIn has a very lucrative audience base. 

You can also use LinkedIn to create targeted campaigns so that you're marketing the right things to the right people. With 87 million young professionals, 11 million of which are in decision-making roles, it shouldn't be a platform you should ignore.

LinkedIn members have more buying power than the average web user which means your business can target specific audiences more effectively. 

Benefits of LinkedIn Marketing

LinkedIn allows you to connect with potential businesses or clients directly. This saves any time wasted on third-party involvement.

Ideally, you would want to start with a business profile that will be of interest to potential clients and customers. Include info on what you offer, pricing, offer a preview, and testimonials. It's important that it looks visually pleasing as well.

You can invite your customer base, suppliers, and vendors to follow your business page on LinkedIn. They'll likely be keen to share their thoughts and recommendations about your page as well!

Join LinkedIn groups! These provide good networking opportunities where you can chat with others in your area of expertise and share content. Start a LinkedIn group that's related to your business for increased traffic and getting new customers.

Your LinkedIn advertising can help you reach your marketing goals. Targeted advertising on LinkedIn will help you to reach out to the right demographic.

Now let’s talk about a few strategies that will help you on your journey towards becoming a leader on LinkedIn. Looking for helps to generate leads with LinkedIn marketing? Check out these shocking deals before they are gone:

LinkedIn Marketing Strategies To Rock 2022

LinkedIn marketing strategies in 2022


1. Accurate targeting 

LinkedIn is a powerful network for advertising your company, as the targeting is unparalleled. 

Smaller businesses in particular should make sure that they reach out to their usual audience no matter what field they are in. For example, if you distribute customized clothing, LinkedIn can help you find exactly the kind of people who would want them.

One of LinkedIn's best features is its range of marketing tools. Thus, page admins can target posts based on followers' geographic location, seniority, organization size, language skills, industry, and job. Personalization options are also available so that you can address the target audience by their name.

If you require higher conversions, try to get it from LinkedIn ads. There are different methods of targeting people who don't know about your business yet.


2. Grow your email marketing list on LinkedIn

You should write a hand-crafted message to each of your connections, thanking them for connecting and inviting them to be part of your email marketing list. This is a very lucrative method of reaching out to your target customer or client directly. 

Design a message template and send it to the people in your connections. Share some benefits about the email list and offer an opportunity for them to see something you've done as a demonstration of goodwill. But you have to make sure to not sound spammy. LinkedIn allows you to message 50 people at a time. You can also use this feature efficiently to reach out to people with high conversion potential.


3. Using rich media

Marketers are discovering new ways to cater to the audience’s thirst for visuals by experimenting with rich media content. For instance, posts with images receive more attention than those without any image. 

Try to use carousel posts on LinkedIn to connect with your audience in an efficient way. You can also upload native LinkedIn videos, which will automatically play when someone scrolls past them. 

Video content is becoming increasingly prevalent these days. It is more important than ever to captivate your audience with a catchy hook at the start. Prioritize captioning your content for viewers who prefer sound-off. You should also leverage the live video feature on LinkedIn to attract more people to your page. 

Also, linking to PDF documents in your social media posts can provide the most in-depth overview of the product and give a personalized shout-out.

LinkedIn marketing strategies 2022


4. Join LinkedIn groups

LinkedIn provides a platform for users to set up and join groups for discussing ideas or sharing news updates. Being able to share information with other professionals can be beneficial for building those connections too.

Marketers should be on the lookout for any opportunities. By joining these groups, you never know when a conversation will lead to more contracts and other exciting things. Finding industry-related groups is a good idea because you can join them and give input in others’ discussions. When you become an active member in various groups, it encourages connection building, which is important for professionals.

5. Use sponsored updates

You can leverage three different formats in sponsored ads such as- single images, carousel images, and video. LinkedIn's Sponsored InMail is a type of advertisement that helps deliver tailored messages to the member's inbox. 

One of the key features of LinkedIn sponsored content is its ability to customize based on specific parameters like job titles, skills, job functions, name, schools attended, groups, etc. You can target the key people in the industries without any hassle. A sponsored update can be an excellent way to promote thought-leadership content that will provide value to your audience. Make sure that you include a strong call to action.

With the help of these tips, take your LinkedIn marketing strategies to the next level. You will be able to discover benefits like better audience engagement, improved lead generation, increased awareness, and more!

Looking for helps to generate leads with LinkedIn marketing? Check out these shocking deals before they are gone:


Meet Our Blog Editor:

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Alice Lieu
Alice Lieu

Digital Marketing Manager @ STANDOUT

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