Instagram Marketing

New Instagram Algorithm 2022 & Growth Hacks You Wish You Knew Sooner

These new Instagram algorithm updates in 2022 can change the way your profile and business are discovered on Instagram. Don’t let your traffic and exposure fade. Plus, we are sharing a few growth hacks that I’m sure you wish you know sooner.

Whether you have been active on the platform for a short while or for several years, I'm sure that at some point you have heard someone talk about how the Instagram algorithm works.

When people create an Instagram marketing strategy, there’s usually a lot of discussion about whether Instagram's algorithm is helping them or not.

Instagram has an algorithm that, in most cases, will ensure that your posts are seen more by your followers. This can in turn increase your reach and even help you gain more Instagram followers.

Despite these advantages, many marketers, businesses, and Instagram users are not sure how the algorithm works. That's why we will tell you everything that an algorithm does and its role in your marketing. Let’s get started!

Instagram Algorithm 2022, Instagram Growth Hacks

What is the Instagram Algorithm?

An interesting fact is that- there is not one but there are a variety of algorithms that are working on each page. Instagram uses multiple algorithms, classifiers, processes, and each of them has its own role to play.

Different algorithms within the app produce content that is tailored to each user. These algorithms are responsible for showing the right content to the right user at the right time.

Instagram ensures that its users see content they want to see by using multiple algorithms, thus making sure they don’t get tempted to leave the app.

Now, let’s dive deep into how the algorithms work on Instagram.

How does Instagram Algorithm influence Feed Posts & Stories?

Feed and Stories are places where people want to see content from their closest friends, family, and other people they may be interested in. Here, Instagram will show you posts from the people you follow beginning with their most recent posts. The algorithms that are present on these pages feed on information like:

  • The data of your post. It includes the overall popularity of the post, the number of likes, the type of the post, the location attached to the post, etc.
  • The second type of information that the algorithm collects is the information about the person who posted it, that is, the recency and frequency of other people interacting with this person.
  • The next data that is scanned by the algorithm is your activity. This includes the number of posts you have liked.
  • Lastly, the algorithm also extracts data like your history with interacting with specific people. It detects your interest in seeing a certain person’s posts. For instance, whether you comment on each other’s posts or not.

The algorithm will make predictions once all these data are analyzed.

The primary use of these models is to predict user engagement with a post. This model also predicts the time spent on a post, whether or not a user will engage with a post and visit the poster’s profiles.

How Instagram Algorithm works for the Explore page

The explore page is different from the feed and your stories because it shows content from strangers that you might find interesting. It's an engaging way to discover new things.

The algorithm here is different from the posts and stories. The algorithm that powers the explore page, tracks your behavior on the site to understand what content you want to see. For example, posts you have liked, looked at, and engaged with.

The algorithm also has the ability to gauge the account name, locations, hashtags, and keywords of the posts that you have interacted with.

Either the algorithm will show similar posts with respect to your behavior on the page or suggest posts that other people have engaged with, who have similar interests to yours.

The algorithms here take into account the following data:

  • Post information- the popularity of the post, which is signified by how quickly people are sharing, saving, commenting, and liking it.
  • Historic data- Instagram is most likely to show an account on your explore page if you have interacted with it previously in some way or the other.
  • Then comes your activity- If you have engaged with a post from your explore page for example by liking or saving the post. It is most likely that you’ll be shown similar data again in the future.
  • Lastly, Poster information- Instagram tries to find relevant content by analyzing users based on how often other people have engaged with their accounts.

Instagram's algorithms help to curate posts that you will find interesting. Thus, making it easier for you to find the content that you will find relevant.

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Now let’s talk about Reels! 

How does the Instagram Algorithm influence reels? 

The Reels experience is focused on entertainment and at a certain level, its algorithm is similar to the Explore page.

Instagram starts by finding videos that it knows we’ll enjoy and then sorts them in a personalized way for each user. The algorithm tries to predict how likely you'll watch the reel till the end and engage with it.

Another interesting fact is that Instagram wants to see if you went to the audio page associated with the reel video that you just engaged with. It signals to the app that you might also be interested in producing a reel of your own like the other user.

Similarly, the data that are collected from the reels section are:

  • Your activity: This includes the reels which you have liked, commented on, shared, or saved.
  • Your history with a poster: If you have interacted with a stranger’s reel, it gives Instagram a sense of idea about your interests. So, it will most likely tailor your reels section according to the data they have received.
  • Reel information: This information tracks data like content within the reel, audio attached to it, and its popularity among the audience.
  • Data about the poster: Again, in this case, Instagram considers popularity an important factor in driving engagement.

Instagram Algorithm 2022, Instagram Growth Hacks 2022, Instagram Marketing

Level up your Instagram Algorithm game

Now let's discuss a few ways in which you can level up your Instagram Algorithm game.

1. Upload high-quality content: The Instagram algorithm detects if people are looking at your content and engaging with it or just scrolling past it. So when you use high-quality images or videos for your content, other users will start engaging with it more which will increase your content’s popularity and algorithm.

2. Hashtags: It helps to increase your reach on Instagram. Hashtags will tame the Instagram algorithm if you use them accurately. Using hashtags can make it easier for an algorithm to pull new viewers in, and get your posts out to them.

3. Next is Consistency: Being regular with posting content on Instagram will signal the algorithms in a positive way. Algorithms will be able to view your frequency and engagement rate, which will help you land on other’s explore pages and reels sections. The key here is not to post every day but it is important to make a schedule and post on those times when your audience remains the most active.

4. Be Responsive: Replying to comments on your own posts and commenting on others’ improves your engagement rate by a significant amount. Instagram’s algorithms inspect the fact that you are being active on the app and help in ranking your profile at a higher level in the popularity chart.

5. Leverage Instagram Trends: Incorporating your content with the ongoing trends is always a good way to improve your account’s performance. It will not only increase your popularity but also make your account more visible to others.

That’s it for today’s blog. Hope you liked it and found some useful information for improving your Instagram algorithm. If you are looking for helps to grow your business, check out these shocking deals before they are gone:

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Alice Lieu
Alice Lieu

Digital Marketing Manager @ STANDOUT

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