Quora Marketing

Quora Marketing For Beginners: BEST Ways To Get Started

Many other smart marketers have been utilized this popular platform for years and generated impressive traffic. So if you are still wondering how did they do it, this Quora Marketing for beginners guide will walk you through from A to Z!

Almost everyone knows what Quora is but the question remains, how do smart marketers utilize this highly popular platform to promote their business and generate leads? 

In this blog, we’ll look into the best ways businesses can get started, from using Quora to engage with your audience to creating healthy backlinks to help your website SEO. Let’s hop right into this. 

What is Quora all about? ‍‍

Quora is a social media platform where users can interact by asking questions and providing answers to each other. 

Quora is no doubt a great tool for brands and marketers thanks to its social nature. It lets you engage directly with users, which presents a great opportunity to interact in a meaningful way. ‍

Building awareness and authority comes down to providing value, and Quora gives you all the tools you need to present your personal brand or company as a source of information. ‍

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Using Quora To Engage Your Audience 

First, we are going into details about how you can actually use Quora effectively to engage with your audience. 

1. Questions For You section

One of the best ways to let Quora users know about your profile is through “Questions for You”. The advantages of keeping an eye on this section is that it allows you the opportunity to be the first to reply to a question for you. As a strategy, we suggest you pick an hour of the day when you are free to dedicate time to reply to questions for you. That way, you can stay on this page and refresh to see which questions have no answers, so you can be the first to reply! 

‍Reply to a question faster can also mean that your answer can potentially get more upvotes and can help you to build up authority for your profile.

Once you grow as a contributor, Quora will suggest your profile to people asking questions in topics that you follow, and they will be able to request an answer straight from you as well!

2. Edit Your Answers 

‍A lot of people don’t make changes to their answers once it has been posted, which is not the best move especially for fields that are constantly changing and evolving. If there are new updates, don’t hesitate to edit your old answers. You can edit answers after you’ve submitted them. This can help you to include additional information, or to update an old answer. This works similar to updating content from your blog because the Quora algorithm as well as search engines index these changes. 

Plus, new viewers can be looking for that topics at any time and their upvotes will certainly be available for answers that are the most relevant.  

3. Pin An Answer 

You can pin your answers to your profile so your profile visitors can see your most thoughtful content right when they’re checking information about you, your brand, and your expertise. 

It’s possible that you can answer 100 questions but your expertise only shined through about half of them and that’s okay, too! Just choose the right answer to pin and when interested leads go to your profile, you will be establishing authority on autopilot. 

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Repurposing Your Blog’s Content For Quora 

Quora can be a great platform for repurposing your brand’s content when used right. While it might not offer a dedicated blog feature, you can leverage the space provided by answers to distribute your content.

We are going to show you how to repurpose a blog post to answer a question. Additionally, we’ll also show you how to use repurposed blog content to build a backlink with each answer that you compose the following way. 

Step 1: Finding A Content Piece That You Can Repurpose 

Step one of this strategy is finding a content piece that you can repurpose into an answer to a Quora question. The idea is to select a piece with information that can help someone to find a solution or answer to a common problem or issue in your niche. 

Step 2: Finding A Good Question To Answer With Your Content 

The easiest way is to search questions using niche keywords in your content. 

‍Identify a question that can be answered with information taken from your blog post. Now click on the question to go to the question page to compose your answer, as simple as that.  

Step 3: Repurposing Your Blog Post Into An Answer 

The final step is to reformat content from your blog post to compose your answer. ‍‍‍

In this last step, don’t forget to add a link to the original blog post. To do this, compose a short message or CTA to let the user know that you wrote a detailed article where they can find more information regarding their question. 

And that is it! As you can see, repurposing your existing content to expand your brand on Quora is just a few clicks away! It’s one of the easiest quora marketing tricks but also very powerful and effective, so be sure to give this a go! 

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Creating Backlinks On Quora

Quora is a platform made for users and contributors first, but that doesn’t mean you can’t apply effective marketing strategies when you know how to do it right. 

Building backlinks is one of those strategies that lots of marketers have a hard time with. Luckily, Quora makes it easy for you to put backlinks that people will see and click through, and we’ll see how's that next! 

But first…if you are still wondering, what is a backlink? ‍

A backlink is simply a link from one website to another. Search engines like Google use backlink as a ranking signal because when one website links to another, it means they believe the content is noteworthy. High-quality backlinks can help to increase a site’s ranking position and visibility in search engine results (SEO).

Putting Backlinks On Your Profile 

One of the best placements to insert backlinks that go directly to your site’s homepage is in your profile.‍

There are two good placements within your profile to insert backlinks into. The first is your profile credential. ‍

While this is not a text link that users can click through, it gives users an easy way to go to your website simply by highlighting the address and right-clicking on it to use the “go-to” function. 

The second best placement to insert a profile backlink is into your bio.  And it’s done! Two backlinks on your profile. 

Adding A Backlink Within An Answer 

You can add text links within an answer as backlinks to a content piece on your website. This strategy is similar to interlinking content on your blog, or to citing content from an external site with a text link. 

‍As long as you add the link naturally within your answer, it should be 100% effective.

Sharing A Link In “Spaces” 

Lastly, you can share a link with Quora users directly using the “Share Link” feature. This allows you to share a content piece to spark discussion. This is similar to creating a post on social media, and it is a good alternative use of “questions”. 

You can choose to share the link with “followers” or to one of the spaces that you follow. Please consider that you choose to share your link with a space, you’ll have to wait for moderators of that space to approve your post after you submit it. 

And that is it!

Follow these steps and you’ll be able to use Quora as a factory of backlinks!


That concludes our Quora Marketing for beginners guide. I hope these easy strategies can help you get started. The Quora community is growing so be sure to hop in if it fits with your business direction and enjoy the exposure!

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