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The Expert's Guide to Latest Facebook Marketing | Standout.Digital

By

Vatsa Vishesh

on

April 21, 2020

The Expert's Guide to Latest Facebook Marketing | Standout.Digital

The Expert's Guide to Latest Facebook Marketing | Standout.Digital

Well, it’s time for you to start getting the most out of Facebook, on behalf of your business.

 

I know you'll love this training.

Lets get started!

What is Latest Facebook Marketing all about? 

Hey there everyone! 

Welcome to “Latest Facebook Marketing”, this year’s ultimate Facebook Marketing training program. We are more than glad to have you on board and congratulate you on your decision to learn from the best! 

Facebook is the top social platform for brands and businesses, and Facebook marketing is vital for your growth strategy, yet, it can be difficult to keep up with the competition and the changes that the platform constantly goes through. 

So, If you’re new to Facebook Marketing, you’ll be glad to know that we’re starting from the basics, and if you’re not, then this is a great opportunity to get a fresh take. 

What is Facebook Marketing? 

Facebook marketing is the use of Facebook as digital marketing channel. More specifically, it is the use of the Facebook platforms and its features to promote your brand, your business, and your products, to engage your audience, to collect leads, to communicate with potential customers, to build awareness, to generate traffic, and to drive sales. 

Facebook is a marketing-friendly platform with a business-oriented environment, where you can build a presence for your business by providing value through content, conversations, and entertainment. 

You can use Facebook for marketing at no cost, and your success comes down to the strategies that you apply and the time you put into it. 

How does it work? 

Facebook Marketing works primarily by building a social presence for your brand that users can interact with. This means you are going to create a profile for your business the same you would create a profile for yourself. 

In fact, the Facebook Marketing mindset is similar to the personal brand mindset: you create a page for your business that people can Like or Follow, where you are going to publish posts that sound casual and engaging to make it easier for people to interact with your brand. 

Once you establish a presence and build a following, you are going to raise awareness about your products, services, and offers by curating branded content from your website or other content channel. 

Right after you can start promoting your stuff a little more aggressively through contests and by sharing promotions such as discounts to get your audience interested in your stuff. 

Then you can start using Facebook features for businesses, such as Facebook ads and Facebook remarketing.

Why should you consider Facebook for Marketing? 

Facebook should no doubt be a part of your digital marketing arsenal. The most obvious reason why you should consider it is exposure. 

Facebook is still the most visited, most active social media site that exists, with over a billion active users a month. This means that finding the perfect audience for your business is easier on Facebook. 

Facebook provides you with plenty of tools to engage your audience, including business pages, groups, chat, live video, and multimedia posts. Facebook also gives you all the flexibility you need to promote your brand and to send traffic from your pages and groups to your website. 

Facebook also lets you cross-promote content to Instagram, and it lets you integrate lead capturing functions such as lead capture shortcuts on your pages. 

Plus, Facebook has what is perhaps the second largest and most cost-effective advertising platform on the internet.

 

What benefits can Latest Facebook Marketing bring for your Business? 

With latest Facebook Marketing you will learn all the steps involved in building a presence for your business on Facebook the right way.

 

Here you’ll also learn the latest marketing tactics that work on Facebook, and proven strategies with an amazing track record of generating results and profits for businesses in any niche.

 

Latest Facebook Marketing also shows you the correct way of setting up paid campaigns on Facebook for maximum results and maximum return on investment, so every dollar your business puts into paid ads goes back to your balance.

 

Furthermore, with Latest Facebook Marketing you’ll learn how to create long- term brand loyalty and repeating customers at a fraction of the cost you’ll pay if you hired an agency, all by learning how to do it yourself! 

What’s the future for Facebook Marketing? 

The future of Facebook marketing is more automated and enhanced by novel technologies like virtual reality, augmented reality, and 360 videos. Facebook’s idea is to make it easier for customers in the platform to experience the products and services that are promoted by businesses there.

 

You can also have a taste of the future of Facebook marketing today by trying out stories and chatbots, yet these features are in their very infancy, but they’re worth keeping an eye on.

So, are you ready to start your Latest Facebook Marketing journey? Then allow us to grab you by the hand so we can teach you all that’ll lead you to your Facebook Marketing success!

Creating A Facebook Page To Promote Your Business 

The Expert's Guide to Latest Facebook Marketing | Standout.Digital

Hey there everyone!

Let’s start at the very beginning of your Latest Facebook Marketing journey: creating a Facebook page to promote your business. 

This is a very important step that you can’t afford to half bake, because a Facebook page for your business is the channel that you are going to use to build your presence and grow your audience.

 

Having a Facebook page also makes it easier for you to set up advertising campaigns and capturing email leads on the platform! 

Getting Started 

Creating a Facebook page for your business is free, and all you need is a Facebook account and your business info at hand. 

To get started, simply log in to your Facebook account, click on the “create” tab in the top bar menu, and then click on the “page” option. Next, click on the “get started” button in the “business or brand” section.

 

Customizing And Creating Your Page 

Now you are going to enter the name of your brand or business into the “page name” field. Now type the keyword that best describes your niche into the “category” field. Select a category from the results, and then click on “continue”. 

Awesome job! Now it is time to start customizing the page. First, click on “upload a profile picture” to add a profile photo to your Facebook page. 

Next, click on the “upload a cover photo” button to upload a cover photo to make your Facebook page much more attractive. 

A great job so far! Now it is time to add a contact CTA button and your business information to your Facebook page. To add the CTA button, click on “add a button”, and then click on the “contact you” drop-down icon.

Now you are going to select the contact method you want to integrate with your page. The options include “contact us”, “send message”, “call now”, “sign up”, and “send email”. Your choice will depend on how you want to be contacted, and each option allows you to integrate a different method.

For this example, we are going to select “send message”. This method allows users to send a message directly from their Facebook accounts using Messenger. So, select your contact method, and click on “next”. In the following window, you’ll simply have to select the service users will use to contact you, and then to click on “finish”.

 

You can start building your page’s audience by sending invites to your Facebook friends in the “invite your friends to like your page” section. Alright, now it is time to add your page info. To do this, click on the “edit page info” tab on top. Start by adding your “about” info into the “description” field and click on “save changes”. 

Ok, now you are going to move to the “contact” section to add your contact information. First, add your “phone number”. Then add your “website”. And then add your “email address”. Remember to click on “save changes” to save your contact info. Now move to the “location” section and enter your address. 

In case your business doesn’t have a physical address, simply uncheck the “has a street address” option. Or, in case that you enter your business registration address but don’t take store visits, uncheck the “customers visit my business at my street address”. This is the setting you’ll choose if your business is online only. 

Ok, so click on “save changes” and move to the “hours” section. Here you are going to select the open hours that you’ll show on your page. If you have a physical store or business that customers can visit, select “open on selected hours”, then select your open days and times below. 

If your business is 24 hours or always online, you can select “always open”. Now, if you’re online only and don’t take live orders or consultations, select “no available hours”. You can click on “save changes” after selecting your hours. You can enter additional information in the “more” section.

Let’s start with the “impressum” field, where you have to add a declaration of business ownership if you reside in a country where it is required by law. In the “products” field you can add the names of products and services that you sell. Lastly, in the “privacy policy” field you can add your privacy policy and terms of service.

This is especially useful when you take customer information on your page, or when you contact your page followers. And this is it fellas! You just created your Facebook channel, and you are ready to get your Latest Facebook Marketing going, so don’t miss the following lesson!  

Creating Optimized Facebook Marketing Posts 

Hey there everybody!

Facebook pages are much more than virtual billboards, they’re basically social profiles for brands, companies, and businesses, and they give you all the tools you need to interact with your audience. 

The primary and most basic tool for interaction is Facebook posting. With Facebook posts you can establish thought leadership by engaging with users through comments, images, videos, and curated content. 

But Facebook posting can be ineffective if not done right, and in this lesson, we are going to teach you how to compose optimized Facebook posts that reach more people and generate more engagement. 

Creating And Composing A Facebook Marketing Post 

To create a post on Facebook, you have to start by going to your page and clicking on the “write a post” field on top of the page timeline. Here is where you are going to compose your marketing posts. Now, the secret to creating an effective marketing post is to compose the right structure. 

Start with a headline. The post headline is a one-line description of the content in your post. Think of it as a blog post title. You have to include an actionable phrase or word, such as “read”, or “watch”, or “you won’t believe”, or information that makes the user stop to read the headline. 

Now you are going to compose the post copy below. This is going to depend on the content that you are going to share. In general, your post copy is going to be a brief summary of the content that you are going to share. 

Now, a little-known secret to increase your reach is to use keywords in your post as hashtags. Simply identify the keywords in your post text and type a hashtag symbol right before them. This will transform them into hashtags that make your post discoverable in Facebook searches. 

Adding Media And Content 

Now you are going to insert the media or content that you are going to share, into your post. If you are going to share an image or video, you will simply have to click on the “photo/video” button to upload your media. 

This is crucial, because text-only posts don’t generate as much engagement as image or video posts. The type of media that generates the most engagement on Facebook are infographics, short videos, and images, so make sure to always include them in your posts.

 

For this example, we are going to share a blog post from our website. When you insert a link into a Facebook post, Facebook will fetch a preview that includes the feature image from the URL into your post. 

A word of warning: if you are going to post a video, make sure to upload it directly to the post using the “photo/video” button, instead of sharing it from an outside link. If you share a video from an outside source, the Facebook algorithm basically ignores it, and won’t push it to the timeline of other users.

It will only be visible to users that visit your timeline! 

Ok, so let’s proceed with the example. To insert a link, simply paste the URL below your post text. Once it fetches the preview and inserts the clickable link, you simply have to delete the text URL you pasted. 

Publishing A Post

 

You can see how your post is going to look in the timeline by clicking on the “preview” button. In the preview window you can see a desktop preview and a mobile preview. Once you are ready to publish your post, click on the “share now” button. 

And that’s it! This is how you are going to compose your Facebook post from now on to get the most engagement and the best results possible. Next up we are going to show you how to easily boost the reach of your newly published post, so stay tuned!  

Promoting A Facebook Marketing Post 

The Expert's Guide to Latest Facebook Marketing | Standout.Digital

Hey there fellas!

A well-composed, well-optimized marketing post on Facebook can generate a ton of engagement quickly, at no cost. Yet, the number of people using the platform that you won’t reach organically is still astronomical when you think of it. And let us tell you, you don’t want to miss them! 

But to able to reach those extra eyeballs, you will need to boost your post, with a paid promotion. The good news is that you can easily do it with just a few clicks, and in this lesson, we are going to show you the right way to do it. 

Getting Started 

You can promote a page post directly from your Facebook page, hassle free. And all you have to do to get started is to go to your page, to locate the post that you are going to promote, and to click on the “boost post” button.

 

A “boost post” window will appear on screen, and you can start setting it all up. This is easier than it looks, you’ll see! 

Setting Up The Promotion 

Start by selecting your “objective”, which is the result you want to get from promoting your post. Because the objective of your post is to generate reactions from users to build your presence on Facebook, let’s select “get more people to react, comment, and share” as the objective. 

You can add a “post button”, which is a call-to-action button for your post, but this is optional. In this case, a CTA button can divert attention from the post directly to the link, so let’s click on the post button menu and select “no button”.

This will encourage users to scan all content in the post before clicking on the link. This also leaves more post real estate to the link preview, which looks way better on the timeline! 

Let’s now move to the “audience” section. Here you are going to select “people you choose through targeting”, and to click on the “edit” button. Next, you are going to select the “gender”, the minimum and top “age” of your audience, and your “locations”. 

Next, enter a keyword that best describes your potential audience into the “detailed targeting” field, and select a “detailed targeting” criteria from the menu. This will help you to reach people more easily according to interests and behaviors. You can click on “save” to save this configuration and continue.

 

Now you are going to scroll down and make sure that “automatic placements” is activated. When this option is active, promoted posts will show on Facebook and many other placements in the Facebook network, automatically. 

Now move to the “budget and duration” section. Here you are going to select a duration first, using the “days” menu. Next, you are going to enter the amount of money you want to spend to promote your post into the “total budget” field. 

Here we recommend that you enter a total of $5 to $10 to test your promotion first. You can then increse this amount. You can see the “estimated reach” below. This is the number of people that will potentially see and interact with your post according to your total budget and duration. 

Launching The Promotion 

Lastly, you are going to select the currency that you are going to use to pay for your ads in the “payment” section. You can preview your ad in the preview window to the right before you launch your ad.

And, once you are ready to launch your ad, you will simply have to click on the “boost” button. Your post will start showing between 5 to 15 minutes after launch. And that’s it! An easy, affordable way to reach more people with your Facebook marketing posts! 

Creating A Targeted Facebook Group 

Hey there fellas! One thing you’ll notice this far into the training is that our main objective has been to increase engagement and to create more and more ways to drive interactions and conversations with Facebook users. 

The reason for this is that the objective at this point in your Latest Facebook Marketing journey is to find as many users whom to build a relationship with so you can qualify them as customers later on. 

One of the best ways to find leads in your niche and spark meaningful conversations with them is by creating a group that is targeted at their interests and behaviors, and in this lesson we are going to show you how to create one of your own, the easy way. 

Getting Started 

Ok, so what you’ll do first is to sign into your Facebook account. Next, you are going to click on the “create” tab in the top bar menu, and then you are going to click on the “group” option.  

Creating A Group 

Now you are going to add the info to personalize your group. Start by entering the name of your group into the “name your group” field. Now, the name of your group doesn’t need to be the name of your brand or business, because you already have a page for that. 

Instead, the best strategy is to use a name that targets the interest, needs, or behaviors of your potential customers. You can for example use the keywords or search terms that describe the problem that your products solve, or the category of your products or services. 

In this example, we are going to create a group for people looking for cheap products in our niche, so we’ll start the name with the word “cheap”, followed by the category name of the product. This way, we are going to use a high-traffic search name as the name of our group. 

Next, you are going to add the email addresses or Facebook usernames of people that you’d like to invite to join the group. This is step is optional, but you can use it in case that you are creating a private group, or when you are given permission by your followers to send them invites and notifications. 

Now you are going to select the group “privacy”. Here we recommend you set it as “private”. While this can lower the number of people that join the group initially, you’ll be avoiding spammers and bots lowering the quality of your group.  

By creating a private group, you are going to be able to approve who joins the group, and what type of content goes there. By demanding that users ask for approval, you will be able to qualify who is really interested in the content because approval request works as double opt-in. 

Now select “visible” in the menu below to make your group visible to everybody in the results page and click on the “create” button. 

Customizing A Group 

Awesome job! Now it is time to customize the group. Start by clicking on the “upload photo” to add a cover image to the group. Now you are going to click on “create topic” to add your topic keyword. Now you are going to click on “add a description” to add a description for your group.

This is the description that users will see in the results page. And now that you have created your group, you are going to be able to create posts, to publish images, videos, and to share curated content.

Remember that the content and media that you share on this group has to be targeted content, not branded content. Share content that encourages members to discuss and share their own experiences, to give recommendations, and so on. 

 

The more you engage with group members, the more you’ll grow your authority. This is because, instead of promoting your own stuff like you would do in your page, you are going to share content to show your expertise, regardless of source. 

Let’s show you a quick example. We are going to post a video about a topic that matters to our audience. So, we will start by composing the post into the text box. Because this isn’t a marketing post, we are going to use a more conversational tone, and we are going to compose a larger message. 

Next, we are going to click on “photo/video”, and then on “upload photos/video” to upload the video directly to the post. Then we are going to click on “post”. And this it! You just created an awesome group for your would- be customers, and all you have to do is to publish engaging posts every day to keep your group alive! 

Creating A Facebook Content Marketing Calendar And Scheduling Posts

The Expert's Guide to Latest Facebook Marketing | Standout.Digital

Hey there everyone! If you’ve been doing content marketing recently, then you should be familiar with the term “content marketing”.

 

If you’re not, content marketing is simply the use of content in any format to drive and achieve marketing results. Now, the thing about content marketing is that it has to be strategic. If you want to drive results using content, then you need to know when’s the right time to launch your content pieces. 

This is especially important when you do content marketing on social media, because not all social media sites generate the same level of engagement at the same times. 

In fact, it’s been found that users on Facebook engage the most at different times than users on Twitter, or on Instagram, and you need to use this information for your advantage. 

The good news is that we’ve tracked and analyzed how our Facebook followers react to our content, when they engage the most, and when they interact the best, and we’ve prepared a content marketing calendar that you can apply in your Facebook Marketing campaign. 

Planning Your Content Marketing Calendar 

Before you sit down to decide your social media posting schedule, it is important that you actually know what you’ll post. Having a clear idea of the type of content you will publish will make it way easier for you to plan your content marketing schedule: 

✓ Make an audit of the type of content that you have created in the past and identify the topics that have generated the best results. If you are new to social media or content marketing in general, simply do some research about the topics that people in your niche like the most. 

Find out what formats generate the most engagement, and what content has gone viral in the past. When you are clear about this, you will be able to identify several topics and keywords that you can use as inspiration to create content. 

✓ Find and collect highly informational content pieces from competitors in your niche. Look for videos and blog posts. Follow authority accounts in  your niche, examine their Facebook posts, and save the ones that you think your audience will like. 

Once you have identified the best topics to share in your page and business, and after you have collected a good number of content pieces, videos, and Facebook posts, you are going to prepare a posting schedule according to these guidelines:

 

✓ The best times to post on Facebook are on Mondays from 8 AM to 4 PM, on Tuesdays from 7 AM to 4 PM, on Wednesdays from 8 AM to 4 PM, on Thursdays from 8 AM to 4 Pm, on Fridays from 7 AM to 4 PM, and on Sundays from 9 AM to 1 PM. Saturdays are a low-engagement day all across the board. 

✓ The best posting frequency on Facebook is 2 posts per day. What you’ll do is to prepare a calendar where you’ll mark what content pieces you are going to post in the future, in their respective days and times.

Scheduling Your Posts 

Now, it is important that you learn how to automate scheduling. This way you won’t have to stay vigilant of those dates when you have to post content, because you can simply create the posts ahead and to schedule when they’ll be published. 

To create a scheduled post, go to your Facebook page, and click on the “publishing tools” tab in the top bar menu. Next, click on the “create” button. 

What you have to do next is to create a page post like you would normally do. First, compose your post headline and copy into the text field. Next, insert the media or link, and add the other customizations you want to add.

 

Now that you’ve created the post, you are going to schedule it by clicking on the “share” menu button, and then clicking on the “schedule” option. Next, click on the calendar function to select a date to publish your post.

Now enter the time when you want to publish the post on that day. Then click on “schedule”. To finalize, click on the “schedule post” button. Your post will enter the scheduled queue, which you can check by clicking on the “scheduled posts” tab under the “posts” menu. And that’s it! 

Using Facebook Live To Boost Engagement And Product Awareness

Hey there fellas! You might already be aware that live streaming is all the rage these days, and with reason. Live streamers can interact with their followers and showcase products in real time, which increases engagement, product awareness, brand recall, and loyalty. 

Facebook offers one of the most sophisticated and simple to use live streaming platforms you can use, with the added benefit of Facebook discoverability. In this lesson, we are going to teach you the easy method to go live on Facebook so you can grow the relationship you have with your audience faster and showcase your offers in a more dynamic way. 

Going Live On Facebook 

To go live on Facebook, sign into your account, go to your Facebook page, and click on the “live” button inside the “create” section. 

This will open the live broadcast window, where you have to select “camera” to use a webcam to broadcast, or “connect” to broadcast using live streaming software. In this case, we are going to select “connect” so we can configure the live stream with external software, using the information provided in this window. 

Now it is time to add your information to the broadcast. First, you are going to select where you are going to share your live broadcast. For this, click on the “share” menu button. You can share on your timeline, on a group, on an event, or on a page.

For this example, we are going to select to share on a page, and then we are going to select the page we created a few lessons ago. Next, enter the description of your live broadcast into the field below.

Here it is recommended that you compose a description that includes keywords, search terms, and in case you are promoting a product, the sales page URL.

In this case, we are going to discuss a product that we are promoting, so we are going to add the name of the product, niche keywords related to the product, and the sales URL with a call-to-action at the end. 

Now add the title of your live broadcast into the “title” field. Then, add your niche keywords into the “tags” field. This will make your broadcast more easily discoverable in the results page. 

Now click on the “settings” tab. Here you are going to configure your live broadcast settings. The default settings are adequate for marketing purposes, so you can scroll past to the “crossposting” section.

If you have other pages that are related to your business page, here you can select them to share your live broadcast inside them too. Lastly, you can click on the “interactive” tab to select to create polls or triv ia questions that your audience can respond while you are live!

You simply have to click on “add question” to create your poll. Because we are creating a product promotion in this example, we are going to ask viewers what other products in the niche they use, and we are going to add the options as answers below. You can click on “save” after you add your question and answers. 

And now that you have fully configured your live broadcast, all you have to do is to click on the “go live” button! No other social media makes it this easy to engage with your would-be customers in real time! 

Collecting Leads With A Facebook Giveaway Campaign 

The Expert's Guide to Latest Facebook Marketing | Standout.Digital

Hey there fellas!

Now that we got over the engagement strategies, let’s move on into the lead generation strategies. When it comes to Latest Facebook Marketing, the most effective lead generation strategies are all about encouraging intent by giving away to people something that is hard to resist. 

Giveaways are an easy way to achieve this, and in this lesson, we are going to show you the easiest, most effective way to set up giveaways that collect leads for you, and that also send people to your Facebook pages.

Ready? Yes? Then 

let’s get started.

 

Getting Started 

Our recommended, stress-free method to set up giveaways is by joining a giveaways platform. 

There are several to choose from, but most are paid, so in this lesson we are going to recommend you to use “Gleam”, a marketing platform that lets you create and run beautiful giveaways with no overhead costs, and that doesn’t require a credit card to get started. 

To join Gleam, simply visit the “gleam.io” URL, click on the “sign up” button, and complete the registration steps. 

Setting Up The Giveaway Campaign 

Alright folks let’s start this step on your dashboard, right after you register on the platform. First, click on the “new competition” button to start creating the giveaway. Next, enter the name of the giveaway campaign into the “name” field.

Now use the calendar functions below to select the date when the giveaway “starts” and when it “ends”. Now select the correct “time zone” for your giveaway. Now enter your giveaway terms and conditions into the “terms and conditions” field.

Also, click on the “captcha” menu button and select “always require a captcha” to stop bots from spamming your competition. Now click on the “user details” tab. Click on the “minimum age” menu button and select “18+ checkbox”.

Now delete all options in the “allow login” section except “email” and “Facebook”. Next, enter your Facebook page URL into the “allow users to like a Facebook page” field. Then make sure that the “Build Competition Subscriber list” option is checked, and click on the “how to enter” tab. 

On this page you are going to click on the “Facebook” icon, and then you are going to select the “Facebook entry” method. In the “Facebook entry” section, select “like a page”. Then, enter your Facebook page URL and your Facebook Page ID into the fields below. Now check the “mandatory” option, and click on the “prize” tab. 

Here you are going to enter the name of your prize into the “widget title” field, and then a description of your prize into the “description” field. Now you are going to enter the number of winners into the “number of winners” field. 

Launching The Giveaway Campaign 

Now that your giveaway campaign is fully personalized, you can click on the “save” button to launch it. And that’s it! You can now share your giveaway campaign using the methods on this competition page! 

Integrating A Lead Capture Campaign On Your Facebook Page 

Hey there everyone! Did you know? You can use your Facebook page to capture email leads with just a few clicks and a simple integration. 

And in this lesson, we’ll continue to the second stage of lead generation in your Latest Facebook Marketing journey by showing you how to integrate your mailing list on your Facebook page. 

Getting Started 

The right way to integrate lead generation to a Facebook page is by connecting to an email marketing service. There are many email marketing services you can choose from, and in this lesson, we’ll be using MailChimp. 

If you use a different email marketing service there is nothing to worry about though, as email marketing integration is the same across the board, which means you can apply very similar steps regardless of the platform you use! 

Integrating Your Mailing List And Your Facebook Page 

Ok, so let’s start by signing in to the MailChimp dashboard. From here you’ll click on the profile menu, and then on the “account” option. In the following page, you are going to click on the “integrations” tab. 

Now you are going to click on the Facebook tab. Then on the “login” button. Make sure that you are logged in to your Facebook account when take this step! Next, click on the “continue as” button, and then on “ok” to give MailChimp access to your Facebook account and pages. 

On this same page, click on the “page to use” menu button, and select the page where you’ll integrate the sign-up form. Now click on the “audience to use” menu button to select the list where you’ll save your Facebook leads.

 

Next, select “yes” under “use sign up tab”. Now click on the “form theme” menu button and select “Facebook-esque”. Now you are going to enter the label of the sign-up tab on your Facebook page into the “tab label”, and then click on “save”. 

Checking Your Facebook Page Lead Capture Form 

Let’s now go to our Facebook page to see the sign-up form that we just integrated. The form will integrate i n the page tabs menu on the left, so that’s where you are going to check. 

And there you go; this is the sign-up form tab label we set up. Let’s click on it to check it out! As you can see, a complete sign up form integrated with your Facebook page, with just a few clicks! Now your page followers and visitors can join your mailing list easily. 

Creating A Facebook Web Traffic Ad 

The Expert's Guide to Latest Facebook Marketing | Standout.Digital

Hey there everyone!

Each one of the steps and strategies we’ve been showing you are the crust of proven Facebook Marketing strategies, but if there’s one thing you learned at the beginning of this training is that paying is a great way to accelerate your results. 

Now, the first paid strategy we showed you was about promoting a Page post to reach more people, but this time we want to increase the stakes. This time, we are going to show you how to create an advertising campaign to send people from an ad on Facebook straight to your website. 

Getting Started 

Facebook has its own self-serve ad platform that lets you create ads with just a few clicks. To access it, all you have to do is to visit the “facebook.com/adsmanager/creation” URL while logged in to your Facebook account. 

This will take you to the ads manager dashboard, where you can set up your own campaigns like a professional advertiser.

Are you ready to do it? Yes? Awesome, 

let’s get to it! 

Creating A Facebook Traffic Campaign 

That URL will take you straight to the campaign creation page, where you have to start by selecting the campaign objective. To send traffic from Facebook to your site or a landing page, you have to select “traffic” as your marketing objective. 

Once you select your objective, scroll down and enter the name of your new campaign into the “campaign name” field, then click on the “set up add account” button. 

You will be asked to select your “account country”, your “currency”, and your “time zone”. You can click on “continue” to finish setting up your ad account and moving to the campaign set up. 

Setting Up The Ad Set 

The next step is to set up the ad set. First, enter the name of this ad set into the “ad set name” field. Now select “website” as your traffic destination in the “traffic” section.  

Now move to the “audience” section. Here you are going to select your target locations first. Click on the “edit” button in the “locations” section. Type the name of a location into the “add more locations” field and select the location from the results. 

Now you are going to click on the “edit” button in “age” to select the minimum and maximum age of your audience. Then you are going to repeat this step in the “gender” section to select the gender or genders of your audience. 

Now click on the “edit” button in the “detailed targeting” section. Just like when you created the promoted page post, here you are going to enter a keyword that defines your audience, and you are going to select an attribute to target from the results. Now move to the “placements” section. There are two placement configurations to choose from. 

Select “Automatic placements” if you want to show your ad to all types of users on all types of devices across multiple placements, including Instagram and the Audience Network. Or select “edit placements” if you want to select the placements and devices where to show your ads.

 

Now move to the “budget and schedule” section. The optimal configuration here for this type of campaign is to select “daily budget” as the budget strategy, and to select “run my ad set continuously starting today” as the schedule. Then, enter your ad spend into the budget field.

This is the amount you’ll spend daily in ads. Now enter the maximum you are willing to pay per each click on your ad into the “cost control” field. If you don’t enter an amount here,

 

Facebook will automatically bid in your behalf and you can end up spending more than you planned!

 

You can click on “continue” to move to the next step after you finish configuring everything on this page. 

Creating The Ad And Launching The Campaign 

Now it is time to create the ad creative. Start by entering the name of your ad into the “ad name” field. Now move to the “identity” section. Click on the “Facebook page” menu button and select the Facebook page of your business. 

Now you are going to select your ad format. There are three ad formats available: “carousel”, “single image or video”, and “collection”. Let’s select “single image or video” to create an ad that is simple to customize. 

Now move to the “media” section to upload the image or video that you’ll use in your ad. First, click on the “add media” menu button. For this example, we are going to click on “add image” to upload an image to the ad. Now move to the “text and links” section. Here you are going to add your ad copy, your ad title, and your destination URLs.

 

Start by composing your ad copy into the “primary text” field. Next, compose an ad headline into the “headline” field. Now make sure that “website” is selected as the “destination” and enter your website’s or landing page URL into the “website URL” field.

 

Now click on the “call to action” menu button and select a “call to action” button to insert on your ad. There are several types of “call to action” buttons available that you can insert according to the offer or content in the destination URL. You can also select “no button” if you don’t want to add a “call to action” button to your ad.

 

Now that your ad is finished, check the preview window to see how your ad will look like on different placements. Next, click on the “review” button to review your campaign settings, and click on “confirm” to launch your campaign. 

Your ad will be reviewed by the ad approval team and will launch in around 5 to 15 minutes after you submit it.

And that’s it! 

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