Before you start creating your video project, let's first take a look at the 7 main platforms. Once you are provided with all this information, you will be able to design the best advanced video marketing strategies for your business.
This platform has more than one billion users worldwide, with millions of hours of video seen daily. Its demographics are very large and essentially includes people between 18 and 49.
Your videos have a maximum duration of 11 hours. With all these characteristics you can say that your company is required to have a YouTube channel, which will serve as a library for your video content.
Every day there are more than 4 billion video views on Facebook, 75% of those views are made from mobile devices.
71% of adults who are online use Facebook. Facebook Live is available to all its users. Uploaded videos have a limited time of 20 minutes.
Here the videos are limited to 30 seconds. 23% of adults who are online use twitter. It is incorporated with periscope.
The duration of the videos on this application was extended from 15 to 60 seconds.
Two touches so you can share your videos on twitter or Facebook. It has 300 million active users monthly.
Its largest demographic group is made up of young people from 13 to 24 years old.
It has more than 100 million daily active users. Their stories are available only for 24 hours.
Stream video in real time. The integration of login with twitter helps increase the visibility of your transmission.
It has more than 10,000,000 users. 29% of periscope videos are published by women. 100,000,000 transmissions to date.
It integrates automatically with twitter. 350,000 hours of video are broadcast live every day.
Now that you have some data about video tools, it is time to look at how you can use these platforms for your business.
My recommendation is that if you have not yet started using video, social media makes it easy to start. You don't need to make an investment immediately in expensive video equipment.
Use a webcam and smartphone so you can study the video tools you want to use.
You do not need to use all the aforementioned video platforms. If your goal is brand awareness and your followers are on Facebook, then start testing with Facebook live.
If you really want to make the most of your investment when it comes to video marketing, then you will need to try different techniques to know which type of video attracts your followers the most.
✓ Give a quick video tour of your offices
✓ Record a Product launch or unpacking of a product
✓ Record at the Backstage at a company event
✓ Record some interviews at live events
✓ Prepare some quick how-to tips and turn it into a video
✓ Respond to tweets with a quick video
✓ Fire up some Q&A sessions on video
✓ Be spontaneous. The Possibilities are limitless
✓ A day in the life
✓ Ask Me Anything
✓ Virtual conference
Possibly what is most important to remember when making your video is your call to action (CTA).
What do you want your followers to do at the end of watching your video?
It is very easy to become imprisoned by the excitement of making videos and forgetting the CTA.
You need to determine your CTA before pressing the record button. Incorporate it into your conversation points and in this way you will not forget it.
The CTA can be as simple as "follow me on platform Y" or "Look at the link in my bio for more information.
Since you can make 60-second videos on Instagram, then you have plenty of room for creativity. There are a variety of applications to help you make videos. We have Flipagram that is used to group a series of images into a video.
Hyperlapse is another tool that is used to make time-lapse videos. Boomerang is another tool which takes several photos and stitches them together into a mini video that plays forward and backward, which looks awesome.
When trying to instruct, Kim Garst has conquered the art of Periscope. Her reach can be seen within the periscope application. But Kim not only does periscope broadcasts, she also broadcasts on her Facebook page at the same time with Facebook live.
This means that you too can reach your followers, no matter what platform they are on. This is a strategy that serves as a guide and model.
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