TikTok Marketing

TikTok Marketing: The Ultimate Beginner Guide For Businesses

As TikTok’s popularity is growing at warp speed, it's time to start TikTok Marketing with these insanely effective strategies and trends for your business.

Let’s get straight to the point, you heard of TikTok. Your customers heard of TikTok and hundreds, no…millions of your prospects have also heard of this insanely popular social media platform. 

But if you are still wondering how this social app can boost your business exposure and sales, or if TikTok even has the potential to target your specific niche, or which business actually exploit TikTok successfully…you are in the right place! 

What is TikTok Exactly? 

After setting up your business, the next most important task is getting attention because of one simple and most fundamental reason: No one will buy from you if they do not know who you are! 

Why should your customers choose you and not the countless other competitors out there? Yes, countless! Even though some of you might think that your products or services are unique, but the truth is…there will always be another competitor out there with an akin offer. This is why grabbing more and more attention from the market will be your continuous task.

A number of popularized options are newspaper ads, billboards, or even TV advertisements are considered highly expensive with many restrictions compared to digital ads. However, as Google, Facebook and even Instagram advertisements are becoming sharply competitive, your next best bet should be TikTok Marketing!

TikTok has 689 million monthly active users worldwide with thousands of people are downloading it every day. So why do about a billion people on this earth have it downloaded? 

TikTok is a social media platform for creating, sharing, and discovering short videos. The app is famous as an outlet to express individuality through various forms, such as singing, dancing, comedy, and lip-syncing. TikTok allows users to create videos and share them across a community easier than ever before. As more people across the globe join Tik Tok, it makes this social app the perfect platform to market your business!

Why TikTok Marketing Is The New Way Up?

Check out the ultimate TikTok marketing strategy and trends for businesses
TikTok Marketing strategy and trends for businesses

So how exactly does a music app enable you to promote your business? 

As TikTok’s popularity grows, the types of videos people share have become impressively diverse. Digital businesses, up-and-coming comedians, skateboarders displaying their talents, pranksters, musicians, fashionistas, aspiring beauticians, and art enthusiasts all take advantage of the opportunity to demonstrate and display their talent through the form of short videos. If you have been running ads on Facebook or YouTube (or any other platforms), you would probably know short videos always perform better than other formats as they are more effective in grabbing and sustaining viewer’s attention. This is why TikTok, the platform that optimized short videos, will give you the marketing edge your business needs. 

A unique and amazing aspect of TikTok is that you do not have to follow an account to view their video. Any user can simply open their app, go to the For You page and start playing videos that match their preferences or grab their attention. Users can also search for videos by using relevant hashtags, a powerful feature for you to exploit.

With the correct implementation, TikTok Marketing can generate millions of views for your business videos, that’s millions of prospects for you to prove why you are better than other competitors and to sell to. 

And then boom! 

Your business is booming and gaining success with a couple of short videos (or just one!). This is the ultimate offer of TikTok Marketing. 

Who Uses TikTok?

When promoting your business, it is essential to know your target audience. In the beginning, about half of TikTok users were under the age of 24. Those early users, in particular, tend to have stuck with the platform as they have grown older, implying that the average age of users has steadily risen. 

As of 2018, just 31.8% of users were under the age of 24, with 23.4% of users aged 25 - 30 and another 23.4% of users aged 31-35. 

TikTok’s users base has expanded significantly during the COVID-19 pandemic, proving that the app’s unique features are for everyone. Many businesses have started to utilize the platform for their promotion. Let’s look at a few TikTok Marketing strategies and trends that will help you get ahead of the game! 

Graph shows TikTok users' age group for TikTok Marketing
Statistic on TikTok users

How to successfully promote your business with TikTok Marketing?

There are three primary ways that brands can market on TikTok:

  1. Create a business account and utilise the functions to promote professionally.
  2. Work with influencers to spread powerful messages to your audience. 
  3. Follow the latest trends to create videos that will get the most views, likes, and shares.

1.  Create your professional business account: 

Anyone can set up a business profile on Tik Tok, build a brand presence from creative content, and grow professionally with a variety of tools. A business account allows a marketer to view real-time metrics on content performance and make data-driven decisions. 

Get insights into your followers base and understand who they are, what they like and why they are attracted to your profile. Add information intelligently about your business such as your contact information and official website to drive traffic effectively.  

STANDOUT has one of the best and most user-friendly website builder available. With versatile design tools and dedicated support, you will be able to design and launch your website IN MINUTE! Start now and promote your stunning website with TikTok Marketing: https://app.standout.digital/

To set up your business account, here are the essential steps:

   Step 1: Get on TikTok

TikTok is a video-sharing app available on the App Store and Google Play. Tap to open the app once it has been installed on your device. To register, tap “Me” in the bottom menu bar, then “Sign Up” with your phone number, email address, or social media account.

   Step 2: Set up a free Business Account

Click "..." on the top right of the "Me" page in the app, then "Manage my account" and "Business Account" under the "Switch to Pro Account" option. To receive personalized content, activities, and solutions, select the category that best suits your company.

  Step 3: Create and get discovered 

You are ready to go! Start posting content and sharing information about your products or services using TikTok's innovative tools.

Here are a few examples of businesses that successfully exploited TikTok Marketing:

Chipotle meets huge successful with TikTok Marketing for businesses
Chipotle TikTok Marketing
Pretty Little Thing TikTok Marketing example
Pretty Little Thing TikTok Marketing
Brawl Stars successfully engage with customers through Tik Tok Marketing
Brawl Stars TikTok Marketing

2. Work with famous influencers to spread powerful messages:

Influencer marketing is a powerful TikTok Marketing strategy for reaching out to your target audience. It due to one fundamental fact: People are more likely to follow the people that they look up to.  

High-profile ambassadors or micro-influencers endorsing a particular product will increase consumer trust in your brand. Hence, with the right influencer to demonstrate and promote your products or services, millions of prospects will suddenly be more interested in what you have to offer and make the purchase! 

This is a simple, yet effective TikTok Marketing strategy to generate hype for your business. In many cases, Influencer marketing has proven to be highly cost-effective, especially on TikTok where the influencer effect is amplified. 

TikTok has various influencers that are willing to advertise for businesses. Get in touch and have them sponsor what you are providing. And soon, you will be able to see the significant results whether in sales or exposure. But at the same time, do not forget to research and reach out to the right influencer! 

Influencers promote for businesses on TikTok and receive massive results. Try to reach our to influencers to boost your TikTok for business marketing
Influencer marketing as a powerful TikTok Marketing strategy

3. Follow the latest trends to create videos that will get the most views, likes, and shares:

TikTok Marketing is not just about displaying your goods or services, packaging footage, or showing the company's behind-the-scenes. 

To communicate with your audience, especially the younger audience, you must…relax a little. By joining the trends and create clever, fun and captivating videos, you are showing a more relatable and approachable side of your business, which is always a good thing to form genuine connections with your customers and retain them.

Wanna learn from experts on how to find clients, close the sales and retain them? Check out these 2 popular courses with insane discounts right here:

Additionally, to get the most views, hashtags are very essential. With the right hashtags, new leads will be viewing your videos and visiting your account every minute of the day!

Challenges are another important part of the TikTok culture. TikTok users LOVE taking on challenges and creating and sharing videos in response. To make them memorable and easy to find, these challenges are typically given a #-tag name, which opens another opportunity for brands to market themselves.

As a dynamic TikTok Marketing strategy, brands can promote hashtag challenges. Unless your company has its TikTok channel, you will probably want to collaborate with influencers to get your #hashtag challenge off the ground. 

Everyone can participate in a #hashtag challenge on TikTok with just a few clicks once it is launched.

To conclude, TikTok Marketing is a powerful tool to attract millions of customers to your business with the right strategies and content. Just imagine, one well-crafted video and your business will be receiving massive attention.

So let’s get started right now by downloading TikTok! Remember to be creative always.

If you are a digital beginner, learn how to manage and scale your business to success from top experts with these popular course:

Check out this infographic on tips of TikTok Marketing for business

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Alice Lieu
Alice Lieu

Digital Marketing Manager @ STANDOUT

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