interest marketing has great benefits and every business should try to incorporate it for their growth. With the help of Pinterest marketing, you can reach audiences that have a higher purchasing power.
We’ve seen a lot of changes within Pinterest in recent years, and although some people are questioning whether or not it still has its benefits for them, we’re here to stand by our claim that it does.
Pinterest is a social network with over 430 million monthly active users. Though it’s not as big as the other social media giants, it still has a sizable audience. Companies should not miss the chance to tap into this audience and make more connections on this social platform.
Let’s explore the different ways Pinterest can be helpful to growing your business in 2022.
To stay ahead of the curve and really shine on social media, it's important to keep track of what's trending. It might be hard to avoid sticking with your core categories, but being aware of the most successful content and topics is crucial. For example, looking closely at what performs well in your own niche will give you some fresh ideas for future pins.
Nothing stays the same on social platforms. The platform is ever-changing and introducing new eCommerce tools and technology.
You can use the tool “Pinterest Trends” for this purpose. Try to analyze what’s trending in major markets like the US, UK, Canada, and so on. This will help you gain insight on different types of keywords that you should be using, types of content to share, etc. You can also find popular pins from where you can draw your inspiration.
Pinterest's visually-driven search means that a well-designed feed is ideal in positioning your brand and content. Make sure to include the right keywords in your captions to allow you to be found by potential customers.
People usually find pins by searching through keywords, so in order to have a greater chance of being discovered, you should optimize your pin.
To research for keywords manually, type out the words you want to target on Pinterest and see which suggestions come up. You can then take that keyword and add other variations. Incorporate these keywords in your pin description, title, and hashtags.
Until recently, another strategy that was often used was to keep pinning other people's content. A few years ago, it was encouraged for marketers to pin around 100 pins per day, majorly by re-pinning your own content and from other sources.
Now it’s more important than ever to post your own content. When you think of re-pinning, Pinterest wants fresh images and information for its users rather than the same pins being re-pinned multiple times.
Your focus should be more on quality than on quantity. Try to create a fixed ratio of re-pinning others’ content and your own exclusive content to get the most out of this strategy.
The Pinterest algorithm favors content that is pinned from other websites. So if you want to be successful on the platform, then encourage your website visitors to Pin your content. This will increase the chances of others sharing your work and boost your chances of going viral.
The more you're pinned, the healthier and more successful your account will be shown to Pinterest.
You can include a call-to-action asking visitors to pin the content to Pinterest, attach a pin button on your website, and add keywords to your metadata of the static images to improve your page’s performance.
You will get a specific ad format for different goal types on Pinterest. For instance, standard pin, shopping pin, video pin, rich pins, carousels, and so much more. You can choose the ad format that closely matches your goals to promote your product or services.
For example, videos help in driving huge engagements. You can use them at the discovery phase of your brand. Use carousel format for showcasing varied details about your product or service. It is also helpful when you want people to zoom in on your product.
With the help of the “Shop the look pins”, you can link the images to the product page where users can purchase the product. This feature works very well with fashion products. The images are highlighted with white dots, tapping on which will direct your user to specific product pages on your website!
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