Global Digital Marketing Edge

US$ 749 
US$ 1,499 
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Global Digital Marketing Edge

STANDOUT's Global Digital Marketing Edge is the Ultimate skills-building and job-attracting training for young students. With over 40 classes, a global community, and an international cohort featuring over 10 countries in an immersive learning experience, students will learn the skills of the future -digital marketing- while having a guaranteed placement by the end of the program.

Online Videos
Multiple Resources
Active Community
One-on-One Mentorship
Antonio Pedro
Marketer | Ex-Financial Analyst | Consultant | Growth Hacker | Trainer | Copywriter
US$ 749 
US$ 1,499 
Dual-Global Certification
Build Your Personal Brand
6 High Value Bonuses
Guaranteed Placements

Standout’s Global Digital Marketing Edge is the Ultimate skills-building and job-attracting training for young students.

With over 40 classes, a global community and an international cohort featuring over 10 countries in an immersive learning experience, students will learn the skills of the future -digital marketing- while having a guaranteed placement by the end of the program.

Learn about innovation in a multicultural environment. Welcome to the most appreciated experience in a Resume and the best blend of training and practice for kickstarting your career.

PROGRAM HIGHLIGHTS
  • Designed for anyone aspiring to becomes founders of their own ideas and professionals in their jobs
  • Growth Hackers and Consultants with global experience across Singapore, India, UK, US, Brazil, Australia as your personal coaches
  •  “Ask Anything” discussions with Industry Leaders
  • Lifetime Access to this program’s content and our community; come back as many times as you want, we don’t want you to leave
  • Bring Your Own Idea (BYOI) and give it a “Digital Life”
  • DIY Mindset with a focus on making stuff
  • Live Projects adapted from the work we are currently doing, to refine your craft
  • Exposure to emerging technologies and innovations (Applications of AI, Machine Learning, Hyperlocal, Analytics and Blockchain in Digital Marketing)
  • Build your personal brand; build our portfolio and fuel your presence.
  • We prime you from the day you enroll, even before the program begins. 
  • Skip the application process for our Global Bootcamps in Singapore

LEARN BY DOING

The course is hugely interactive with projects, checklists & actionable lectures built into every section.

Learn step by step how to market a business online from scratch across all the major marketing channels.

Get real-time feedback and 1-To-1 Online Consultation with the Master Trainer.

An opportunity for you to e-meet and interact with our expert leaders, from top consulting and e-commerce industries like Myntra, Flipkart, Decathlon, Amazon, KPMG or Deloitte.

By the end of this course, you will be confidently implementing marketing strategies across the major online marketing channels.

All the strategies, tips and tools recommended are either free or very cost effective.

Download Brochure
Week 1: Introduction to Digital Marketing
  1. The concept of digital marketing in both B2B and B2C contexts and the fundamentals of digital marketing channels ranging from search, social, to display. 
  2. How to define digital marketing objectives and KPIs and align them to organisational goals.
  3. How to conduct competitive analysis and customer research using digital tools and strategic frameworks.
  4. How to develop a digital marketing strategy and strategic action plans that will achieve business objectives (brand awareness, customer engagement, sales)
  5. How to select the right digital marketing channels that aligns to the organisation’s marketing objectives.
  6. Case Studies to be given to solve for the week (work from home for the rest 5 days)

Week 2: Building out a Website
  1. Building your own website from the scratch - using STANDOUT Website Builder
  2. Basics on how to go about building the website + working sessions
  3. Understanding Sitemaps and website architectures relevant to business models and industries - e-commerce, music, travel, agency, portfolio, blog, SAAS etc
  4. Introduction to hacking tools to assist for this marketing channel
  5. Project for the week - to build the first page/home page of the website

Week 3: SEO - On Page
  1. Feedbacks and improvements on the website built
  2. Understanding On Page - SEO 
  3. Implementing on-page SEO on the website that you've built
  4. Introduction to hacking tools to assist for this marketing channel
  5. Project for the week - to implement on-page SEO for your website

Week 4: SEO - Off Page
  1. Feedbacks on the On-Page SEO implemented in the previous week
  2. Understanding Off-Page SEO
  3. Introduction to hacking tools to assist for this marketing channel
  4. Project - Implementing Off-Page SEO on the website

Week 5: Social Media Marketing
  1. Feedbacks on the Off-Page SEO implemented in the previous week
  2. Understanding Social Media Marketing - Facebook, LinkedIn & Instagram
  3. Creating Social Media Pages
  4. Introduction to hacking tools to assist for this marketing channel
  5. Project for the week - implementing social media marketing 

Week 6: Social Media Marketing - Paid Ads
  1. Feedbacks for the social media marketing implemented in the previous week
  2. Understanding Paid Ads on Social Media Marketing
  3. Experiment with running an ad for 100 USD
  4. Setting up a campaign, launching and optimization
  5. Promoting your website on social media channels
  6. Introduction to hacking tools to assist for this marketing channel
  7. Project for the week - to run the same activity

Week 7: Email Marketing
  1. Feedbacks for the social media marketing implemented in the previous week
  2. Understanding Email Marketing
  3. Introduction to hacking tools to assist for this marketing channel
  4. Drafting, Hunting & Sending out Emails and hacks around them
  5. Introduction to Email Marketing Tools
  6. Setting up a campaign, launching and optimization
  7. Project for the week - implement email marketing for the entire week

Week 8: SEM - Google Display & Search Ads
  1. Feedback from the previous week
  2. Understanding Search Engine Marketing
  3. Running experiments on google adwords
  4. Setting up a campaign, launching and optimization
  5. Project for the week - run google ads , measure and optimize

 

Week 9: Analytics & Performance Marketing
  1. Feedback for the previous week
  2. Understanding Google Analytics
  3. Setting up Goals and Tracking for different marketing channels
  4. Project for the week - analyze traffic, measure analytics, tracking and reporting for your website

Week 10: Introduction to Marketing Automation & Growth Hacking
  1. Marketing Automation CRMs - Hubspot, salesforce, sharpspring
  2. Setting up and integrations
  3. Introduction to growth hacking tools
  4. Tracking, measuring and working with the CRMs
  5. Project for the week : implement an experiment for a week on the growth hack tools and drive traffic

Week 11: Portfolio + Setting Up your LinkedIn Profile
  1. Importance of LinkedIn
  2. Building a powerful and influential profile on Linkedin
  3. Building connections
  4. Project for the week: build connections and an All-Star LinkedIn Profile

Week 12: Securing a Job
  1. 1-on-1 counseling sessions to understand one's industry knowledge, expertise and interest
  2. Tailoring your CV and LinkedIn based on the best suitable job
  3. Introduction to tools, platforms and ways to secure the dream job
  4. Project for the week - implement the learnings, methodologies and GET THAT JOB!

✔ 3 Bonuses:
- Facebook & Insta Hacks +
- Personal Development & High Performance Scientific Techniques +
- Data Scientist Professional 2.0
.

✔ + 3 Extra Bonuses: *
- Advanced Copywriting 3.0 +

- STANDOUT Website Builder (worth $199)
- STANDOUT'S Sell Anything Course (worth $149)

+ Guide Handbooks
  • Writing SEO Friendly Blog posts that Convert
  • Adding Google Analytics to a site (using GTM)
  • Create a Facebook Ads Account using Business Manager
  • SEO Keyword Research and Mapping
  • How to Create a Lead Generation Landing Page
  • Boost the ranking of an existing page on search engines
  • Get ready to run paid ads on Facebook
  • Launching a new Facebook Ads Campaign
  • Quickly generate leads without a website
  • Reverse Engineer Your Competitors Organic Keyword Strategy

Who Is This Program For?

If you think you can join, you are right. You bring your conviction; we take care of rest. Note that we have only 15 seats and we give preference to “movers and shakers”, that is those who decide fast and those who want to shake the online world with their ideas.  

Where is it located?

We are today in Asgard (though we do have an office in Singapore, we prefer to be nomadic when possible). You could be anywhere, just tune in 😉

We do online live coach led sessions. We know a lot of us are used to offline classrooms, but if we are learning digital, we also need to get comfortable with virtual collaboration, and in these times of epidemic we want to ensure health and safety for everyone. Don’t worry, world is shifting to virtual ways of collaboration, it will be an added advantage. 

How do we learn?

There are a lot of DIY projects; we won’t make you do quizzes and there are no exams, except a few bouncers to check if you are awake 😉. It won’t be easy, but it would be all worth it at the end, no gain without pain!

How many people attend this?

Please note that we wouldn’t be taking more than 15 people in a batch and encourage people from all walks of life, from students aspiring to become professionals or freelancers to business owners aspiring to take their setup online and launch globally. In fact, anyone with founder’s mindset can use this to give a digital life to their ideas. 


Is it Free?

Not today, we do dream to make that possible someday. 

It costs $749 UDD (with special scholarships on need basis*)

our students work in companies such as
client Testimonials

Don't take our word for it, take theirs!

A happy client is what we get our kick from. We believe that we grow if they grow.

“We've been using STANDOUT's services for the last 5 years, and I've to say that we've seen an incredible growth for our educational business.”

Dr. Samuel Lee
Chief Strategic Director, GEX Singapore

“We developed a great partnership with STANDOUT and their dedication to our website is evident in all aspects of the site. We appreciate their attention to detail and creative approach to bringing our new exhibit to life online.”

Carrie Johnson
Director, Paia Consulting

“From building out high converting landing pages to driving social traffic - STANDOUT has played a crucial role in growing and impacting our revenue directly by bringing in many more global clients.”

Samuel Teo
General Manager, Aventis Learning Group

“Very engaged and experienced agency. They provided consultancy for our digital marketing by doing a great job of identifying the area to concentrate on to achieve the desired result.”

Joyce Mok
Marketing Director, Topseller

“We've been implementing Hyperlocal Ad strategy in our business - all thanks to the STANDOUT team - a young and dynamic, result oriented team.”

Vaibhav Kumar
Director, Flipkart

“STANDOUT rocked on our visual identity for our new brand launch. Highly recommend their services. Keep growing!”

Saumya Saksena
Category Head, Landmark Group

“You guys rocked our website project - now we have a gorgeous looking responsive website with great design features and killer Portuguese content ;)”

Theo Ramos
CEO, Cocktail Bartenders

Hear what professionals say about STANDOUT